Digital Shopper Insights Manager

Overview:
Work for a global FMCG company with some of the world’s most trusted and iconic brands. Be part of an exciting business where employees are recognised and career growth is supported.

At PepsiCo, you can Dare for Better. You can help build a world where there are more possibilities for more people, no matter what role you hold. Together, we’ll make a positive impact for good. Because when we Dare for Better, we can smile at what’s next. For our careers, families, communities and the planet.

To continue our success, we currently have an exciting opportunity for a Digital Shopper Insights Manager. This role will play a fundamental role in growing and leading the strategic direction for the Digital insights function across Digital Commerce teams and wider commercial function. Pivotal to this role is evolving the eCategory management framework, leveraging the Perfect Store levers to drive rich insights to inform channel strategy and deliver quality commercial outcomes.

**For you**:

- Competitive benefits package:

- 12% annual bonus
- 20k car allowance p.a.
- Discounts on Scoopon, Luxury Escapes, Asahi Beverages portfolio
- Generous leave options (wellness, birthday, volunteer, 20 weeks parental for both primary & secondary carer, additional leave purchase/cash out)
- Lease Plan
- Health & Wellness programs:

- Discounted private health insurance
- Financial coaching
- Counselling sessions
- Flu vaccinations
- Skin checks
- Professional development programs
- Global career opportunities

**Responsibilities**:
**Key Responsibilities**:

- Drive the discovery of insights to build, optimize, and personalize the best digital experiences across all trading partners. Provide actionable insights around price, assortment, and space to optimize the perfect digital store and benchmark offline vs. online.
- Drive strategic initiatives and thought leadership to inform channel strategy across eGrocery, Pureplay, and Rapid Delivery to drive commercial outcomes for the business
- Act as a key business partner to evaluate new eCommerce opportunities, support online joint business plans, and create strategic partnerships with retailers.
- Leverage shopper and path-to-purchase data to provide clear, concise, and credible commercial insights with the eCommerce trading team to boost conversion, basket, and sales.
- Support the eCommerce team in building business cases, conducting competitor benchmarking, and sizing the impact of potential opportunities.
- Deliver insights on the shopper journey to complement commercial actions and identify opportunities in collaboration with retailers.
- Lead external engagement with key customers and develop internal toolkits of eCatman insights that answers to fundamental questions sought out by retailers.
- Serve as the product owner of the data lake by streamlining all third-party reports and dashboards to create one view of the omni and digital path to purchase

Qualifications:
**About you**:

- Essential Experience / Job Knowledge_
- Tertiary qualification in marketing / commerce economics / business (or equivalent)
- Proven analytical thinking and innovation ability; analysing information logically to inform evidence-based decision-making
- Experience in effective communication to deliver insights and recommendations to key stakeholders in a simple and effective manner, across multiple communication mediums (e.g. data visualisation, reports etc.)
- Prior experience in digital or insights preferable, category experience highly regarded - developing and aligning category strategies to deliver growth and profitability.
- Can work in a multi-disciplinary, collaborative, fast-paced retail environment
- Preferable Experience / Job Knowledge_
- 3-5 years of FMCG experience
- Experience with syndicated research shopper data sources (eg. Shopper Tracker)
- Strong influencing, communication/presentation & team working skills
- Strong experience in activating analytical insights and research with internal stakeholders & customers for tangible commercial results
- Proven ability to develop good working relationships both internally and externally

**About us**:
Join us and work with iconic brands like Doritos, Gatorade, Pepsi Max, Smith’s Chips, Red Rock Deli, Twisties, Quaker Oats, and Bluebird NZ.
- Recognised as a Top Employer in Australia and New Zealand for the past 4 years
- Family Friendly Certification (AU)
- Australian Disability Network Member

PepsiCo is dedicated to sustainability with initiatives like EV chargers, net-zero energy efficiency, hydro trucks, and net-zero water usage. We foster innovation and empower employees to make a meaningful impact through Pep+ (PepsiCo Positive). Join us to shape the future of food and beverages with a focus on sustainability.

PepsiCo’s hiring process:

- Interview(s) and skills evaluation
- Online Assessment process
- Background checks