Category and Market Insights Consultant

2 weeks ago

Melbourne, Australia Circana (AU) Pty Ltd Full time

Let’s be unstoppable together Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together.

**So, why Circana?**

We’re progressive, inclusive and people focused. We seek to create a down to earth culture which balances work and home life and enables our team to be the best that it can be. Our people are important to us, and we offer a number of fantastic benefits including;
- Flexibility with the hours you work, and where you work them
- Employee training and continuous development programs
- Up to 5 weeks annual leave and holiday buy back scheme
- 16 weeks paid parental leave
- Birthday leave
- Summer half days
- Circana “Me” Days
- Cultural swap days

**Key responsibilities**:
Working in our Liquor and Tobacco team, you will partner with clients and enable them to make data driven decisions that grow their business.

Sharing your strong understanding of consumer attitudes, behaviours, retail purchasing and consumption trends, you will help clients to win new shoppers and increase sales.

You will also be responsible for generating thought leadership for the wider liquor sector through identifying market trends and patterns.

Your day-to-day responsibilities will involve:

- Defining business problems through consultations with clients and providing solutions to their business needs
- Solving briefs with actionable recommendations through incorporating analysis from different data sources (scan and shopper)
- Providing and presenting insights through storytelling
- Leading the creation of thought leadership content by identifying topical macro trends which are relevant to the wider liquor sector
- Delivering thought leadership content to clients and internal teams as required

**We’re looking for**:

- Previous experience in category management or insights, within a market research agency, FMCG manufacturer or retailer
- Previous experience analysing scan or shopper data
- Excellent analytical skills, with the ability to effectively mine data and derive actionable insights
- A creative and curious nature, with the ability to effectively problem solve
- Ability to influence and engage senior stakeholders
- A confident persona, with the capability to effectively manage client expectations
- Ability to work in a fast-paced environment with competing priorities
- Strong communication and presentation skills
- A passion for thought leadership and research

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