Coordinator, Audience Development and Digital Access

**Job no**:0063875
**Location**:Parkville
**Role type**:Part-time (0.6 FTE); Fixed Term for 12 months
**Department**:Student and Scholarly Services (SASS)
**Salary**:UOM 7 - $106,432 - $115,211 p.a. plus 17% super
- **Enhances audience engagement with Archives and Special Collections, focusing on accessibility and outreach.**:

- **Shape inclusive access to cultural resources and foster community connections within a prestigious academic environment.**:

- **Brilliant benefits and a flexible hybrid work environment**

**About the Role**
The Coordinator, Audience Development & Digital Access will enhance audience engagement and retention with the University’s Archives and Special Collections by designing evidence-based outreach initiatives. Aligned with the University’s Widening Participation Program, the role focuses on identifying barriers to access for diverse audiences and developing a comprehensive communications plan. The appointee will also create a sustainable strategy for digital resources and programming, collaborating with various University teams to consolidate existing online resources and plan for future digital access.

Your responsibilities will include:

- Evaluate access and engagement activities, collecting user experience data aligned with ASC’s strategic goals.
- Analyse data to identify audiences and enhance ASC’s online presence.
- Create a sustainable framework for publishing engaging digital content in line with the University’s web accessibility policy.
- Deliver a strategic communication program for ASC’s activities while building stakeholder relationships to boost engagement.

**Who we are looking for**

You will have a demonstrated understanding of audience development frameworks within cultural organisations or the GLAM sector, alongside strong written and verbal communication skills to engage diverse audiences. You will be capable of leading and monitoring projects independently and collaboratively within a multidisciplinary team, and effectively reporting on progress.

You will also have:

- Extensive experience in developing and delivering digital content, including knowledge of web accessibility, SEO tactics, and digital marketing tools.
- Demonstrated expertise in collecting, analysing, and utilising both quantitative and qualitative data to evaluate audience engagement and access activities, with familiarity in Human-Centred Design and User Experience frameworks.
- A relevant postgraduate qualification in media and communications, digital development, or a related discipline, along with an equivalent combination of relevant experience and education/training.
- Tertiary qualifications and professional experience in communications, arts, or cultural heritage management, or an equivalent combination of relevant experience and training.

For further information regarding responsibilities and requirements please refer to the attached PD.

**Please note: Visa sponsorship is not available for this position. **This role requires current valid work rights for Australia.

**Your new team - Archives and Special Collections (ASC)**
ASC develops, provides care for, and facilitates access to the University of Melbourne Archives, Rare Books, Prints and Drawings, Rare Music, Maps and East Asian collections. The department is led by the Associate Director, Archives and Special Collections and University Archivist. It sits within Research and Collection Stewardship, a sub-portfolio of Scholarly Services led by the Director and University Librarian.

**What we offer you**
In addition, we offer the opportunity to be part of a vibrant community and enjoy a range of benefits including generous leave provisions, salary packaging, health and well-being services, and discounts on graduate courses. For more information check out our benefits page

**The University of Melbourne**
We’re tightly connected with the community, both at home and abroad. We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website and stay connected with our stories and people on LinkedIn.

**Be yourself**
The University of Melbourne values the unique backgrounds, experiences, and contributions that each person brings to our community and welcomes and celebrates diversity. First Nations people, those identifying as LGBTQIA+, parents, carers, people of all ages, abilities, and genders, and people of diverse ethnicity, nationality, and faith are encouraged to apply. Our aim is to create a workforce that reflects the diversity of the community in which we live. For more information please visit our Diversity and Inclusion page.

**Aboriginal and Torres Strait Islander Applicants**
We aspire to be the University of choice for Indigenous Australians, with unprecedented investment to attract, nurture, and retain Aboriginal and Torres Strait Islander students and staff. Tangible support through a range