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Paid Advertising Coordinator

2 weeks ago

Melbourne, Australia Easygo Gaming Full time

**Be at the forefront of our paid media efforts in key Spanish-speaking markets**

**What's in it for you?**

This is an exceptional opportunity for a digitally savvy individual to take their career to the next level. You will be immersed in a fast-paced, dynamic environment, working alongside experienced professionals and external agencies to execute, optimize, and analyze impactful paid media campaigns. Your expertise in performance-based marketing and analytics will be crucial in achieving and exceeding our return on investment (ROI) objectives.

**Your role with us**:
Aa global leader in the iGaming industry, we thrive on innovation, data-driven strategies, and connecting with our diverse international audience. We are seeking a highly motivated and results-oriented Paid Advertising Coordinator with native-level Spanish language skills to play a pivotal role in driving the success of our paid media campaigns across Spanish-speaking markets.

**Who are we?**

Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies. Headquartered in the beautiful city of Melbourne, our growth has been remarkable.

From humble beginnings to a thriving workforce of over 500+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.

Click play, on your career today

**What you will do**:

- **Strategic Campaign Execution**: Take ownership of the full campaign lifecycle, from initial planning and launch to continuous iteration and optimization of paid media campaigns to maximize performance and achieve business objectives.
- **Performance Monitoring & Optimization**:Diligently monitor and analyze key performance indicators (KPIs) such as ad spend, registrations, CPA, and first-time deposits (FTDs) across various digital channels. Identify trends, extract actionable insights, and implement data-driven optimizations.
- **Keyword & Competitive Landscape Analysis**: Conduct thorough research on relevant keywords and the competitive landscape to identify new growth opportunities and inform campaign strategies.
- **Creative & Landing Page Optimization**: Evaluate competitor creative assets and landing pages, providing recommendations and collaborating on the development of high-converting experiences tailored to Spanish-speaking audiences.
- **Performance Reporting & Insights**: Track and report on key performance metrics, providing clear and concise performance reports with actionable insights to stakeholders.
- **Campaign Testing & Experimentation**: Rapidly implement and analyze A/B and multivariate tests to identify high-performing strategies and optimize ad spend more effectively.
- **Creative Coordination**: Collaborate effectively with creative teams to design visually appealing and culturally relevant banner ads and native ad formats for Spanish-speaking audiences.
- **Agency Management**: Oversee and manage relationships with external partners and agencies, ensuring their alignment with campaign goals and performance expectations.
- **Continuous Improvement**:Proactively monitor and optimize campaigns to maximize ROI, leveraging data-driven insights and analytics tools.

**What you will bring**:

- **Fluency in Spanish (Native Level)**: Exceptional written and verbal communication skills in Spanish are essential to effectively target and engage Spanish-speaking audiences.
- **Proven Experience**: 1-2 years of hands-on PPC campaign management experience, preferably with some exposure to startup environments.
- **Technical Expertise**: Proficiency in Google Ads, Meta Ads, and SEM tools (e.g. SEMrush is a plus).
- **Analytical Skills**: Ability to analyze campaign data and draw actionable insights.
- **Proven Portfolio**: Demonstrated experience in a similar role through past campaigns and performance results.
- **Excellent Communication & Collaboration Skills**:Ability to communicate effectively with internal teams, external partners, and agencies.
- **Proactive & Results-Oriented**:A self-starter with a strong drive to achieve and exceed targets.
- **Adaptability & Problem-Solving Skills**: Ability to thrive in a fast-paced environment and effectively solve challenges.

**Bonus points if you also have**:

- Hands-on experience managing X, TikTok, and other performance ads channelswould be advantageous.
- Experience in driving growth and consistently meeting KPIs in the LATAM regions.
- Familiarity with paid media tracking platforms would be advantageous.
- Experience working in competitive industries such as crypto and iGaming.

**Some of the perks of working with us**:

- Two full-time Baristas who will make you coffee, tea, fresh juices & smoothies
- Daily catered breakfast
- Snack Bar and help yourself drinks fridges on eve