Social Media Marketing Coordinator

**About Maker Store**

Maker Store is Australia’s leading online engineering solutions company, empowering creators, hobbyists, and professionals with innovative products and support. We specialise in engineering solutions, including but not limited to Linear Motion, CNC machines, 3D printers, robotics, mechatronics, control electronics, and more. With a focus on cutting-edge technology and a commitment to fostering creativity, we’ve built a passionate community of makers and innovators.

Our mission is to be the go-to destination for engineering solutions, delivering exceptional value and supporting a growing community of makers and innovators.

We’re looking for a passionate **Social Media Marketing Coordinator** to join our team and help us grow our online presence, engage with our community, drive sales and showcase our exciting range of products.

**About the Role**

As our Social Media Marketing Coordinator, you’ll play a critical role in developing and executing strategies that enhance Maker Store’s brand visibility, foster engagement with our audience and drive traffic. This position requires creativity, accountability, and a proactive mindset. You’ll collaborate with internal teams and external stakeholders to create compelling content, drive sales, analyse performance metrics, and connect with our vibrant maker community.

To be successful you should be outcome outcome-orientated with proven ability to drive social media objectives, have a strong understanding of social media platforms, algorithms, trends and best practices.

**Key Responsibilities**
- Develop and Execute social media strategies in close coordination with General Manager.
- Identify new marketing opportunities to increase brand awareness, customer nurturing, and sales.
- Monitor analytics to optimise campaigns and content, reporting key insights to improve performance.

**Content Creation and Coordination**
- Liaise with external graphic designers and video editors to produce high-quality media when required.
- Generate and schedule unique and engaging posts that highlight Maker Store products, store updates, projects, sales, testimonials and community stories.
- Assist in website content creation as needed.

**Community Engagement**
- Reach out and build relationships with influencers, customers, and partners to expand brand reach.
- Engage with our online community, responding to comments, messages, and enquiries promptly.

**Campaign Management**

**Collaboration and Coordination**
- Work across departments, and international branches to develop innovative content ideas.

**Required Skills and Experience**
- A degree in Marketing, Communications, Digital Media, or a related field is preferred, but not essential if you have proven relevant experience.
- Proven experience in social media management or a similar role.
- Proficiency in video and photo editing software (other than Canva and CapCut)
- Creative thinking and the ability to develop engaging content.
- Excellent communication and interpersonal skills.
- High attention to detail and a proactive, “can-do” attitude.
- Good understanding of Social Media KPIs.
- Understanding of consumer behaviour
- Meta Ads is desirable, Google Ads experience is a plus.

**What We Offer**
- Competitive salary.
- Opportunity to work with a dynamic, innovative team.
- Professional development opportunities.
- A chance to be part of a growing company and vibrant maker community.

**How to Apply**
If you’re ready to take your social media expertise to the next level and become a key part of our team, we’d love to hear from you Please submit your **resume**, a **cover letter**, and **examples of your past work (portfolio or links to social media campaigns)**.

**Join Maker Store and help us inspire the next generation of creators and innovators**

**Job Types**: Full-time, Permanent

Pay: $60,000.00 - $70,000.00 per year

**Benefits**:

- Employee discount
- Employee mentoring program
- Free drinks
- Professional development assistance

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Carrum Downs, VIC 3201: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Social Media Marketing: 2 years (required)

Work Authorisation:

- Australia (required)

Work Location: In person