Digital Marketing Coordinator

23 hours ago

Carrum Downs Victoria Australia That Marketing Company Full time $60,000 - $90,000 per year

Digital Marketing Coordinator

Reports To: Head of Digital

Employment Type: Full-time

Location: Carrum Downs, VIC (Hybrid: 4 days onsite)

Why This Role Matters

At That Marketing Company, we don't just run campaigns; we create long-term digital value and boost efficiency. This role is crucial to our operations, working closely with the Head of Digital to implement strategies that drive our clients' success and our agency's growth. We pride ourselves on being "process-obsessed" and "results-focused," meaning every task you complete contributes to a bigger, more meaningful system.

You'll be a hands-on contributor, focusing on the details that make our digital campaigns not just effective but also efficient and repeatable. This role is ideal for someone proactive, has a keen eye for detail, and is motivated by measurable results.

Role Purpose:

Support the agency's digital marketing services by managing the daily execution of campaigns, ensuring client projects are delivered on time and within scope. You will handle various tasks, from building campaigns and analysing data to contributing to internal systems and processes. Your work will directly underpin our strategic aim of creating scalable and consistent value across all projects.

Key Responsibilities

Campaign Execution & Management

  • Implement and oversee digital marketing campaigns across various channels, including paid search (PPC), social media, SEO, and email marketing.
  • Create and schedule content, manage ad creatives, and assist with keyword research.
  • Monitor campaign performance and track key metrics, finding opportunities for optimisation.
  • Support the setup and maintenance of digital platforms (e.g., WordPress, Webflow, HubSpot, HighLevel).

Reporting & Analytics

  • Compile data from various sources (e.g., GA4, Meta Ads Manager) to create performance reports for the Head of Digital and clients.
  • Ensure data accuracy and assist in analysing campaign results to inform future strategy.
  • Track billable hours and project progress to support the team's efficiency goals.

Systems & Support

  • Help implement and use standardised workflows and templates for tasks like client onboarding and performance reporting.
  • Contribute to the documentation of processes and knowledge transfer to ensure consistency across projects.
  • Provide administrative and technical support for digital projects as needed.

Success Profile

  • Technically Versatile: Proficient in using various digital tools and platforms, with a willingness to learn new technologies as our agency keeps up with AI progression.
  • Process Obsessed: Values and adheres to established systems and workflows to ensure high-quality and consistent outcomes.
  • Results-Focused: Motivated by data and measurable results, with a focus on efficiency and achieving project objectives.
  • Attention to Detail: Thorough in managing campaign execution and data reporting to prevent errors and ensure precision.

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