Marketing Specialist

4 days ago

Melbourne, Australia Merchants of Prosperity Pty Ltd Full time

**公司简介**

荣商留学移民是成立于2016年的澳洲本土老牌留学移民公司，总部坐落于255 Bourke Street, Melbourne VIC 3000。悉尼总部坐落于1 Macquarie St, Sydney NSW 2000，公司自成立以来，我们致力于为广大留学生和海外新移民提供高质量服务。公司拥有澳洲注册律师，澳洲注册移民代理，澳洲注册教育顾问长期驻扎。工作环境优雅，工作地址交通便利，临近墨尔本中国城。公司现开放招聘多个岗位（优秀员工可提供**雇主担保）**，诚挚邀请具备经验的您的加入。

**主要职责**
- 关注澳洲移民、教育政策及行业动态，分析目标市场、客户需求及竞争环境
- 负责小红书和微信公众号的内容策划与日常运营, 使用Canva、剪映或其他修图和剪辑工具，优化社交媒体及推广内容的视觉效果
- 制定高效的客户获取与转化策略，优化获客成本和效果, 整合各平台客户线索, 筛选潜在客户并利用CRM系统管理客户数据,与销售部门积极配合, 合理分配客户资源并追踪转化来源
- 负责公司的品牌建设，提升品牌知名度和影响力,组织和策划与移民和留学相关的推广活动如地推、讲座和公开课等
- 与教育机构、移民律师和房地产开发商等相关产业建立并维护合作关系,充分整合各方优势资源,协同推动公司业务发展

**核心要求**
- 澳洲PR或Citizen优先
- 精通普通话和英语
- 市场调研和分析
- 社交媒体运营 (小红书和微信公众号等)
- 线下活动策划和推广
- 性格友好,形象气质佳
- 有工作经验者优先

**Company Profile**
Merchants Prosperity Education and Immigration, established in 2016, is a well-established Australian local company specializing in study abroad and immigration services. The Melbourne headquarters company is located at 255 Bourke Street, Melbourne VIC 3000. Sydney Office located 1 Macquarie St, Sydney NSW 2000. Since its inception, we have been dedicated to providing high-quality services to international students and new immigrants. Our team consists of Australian-registered lawyers, migration agents, and education consultants who work on-site. The office offers a pleasant working environment with convenient access to transportation, situated close to Melbourne’s Chinatown. We are now hiring for multiple positions (**Employer Sponsorship Available**) and sincerely invite experienced professionals to join us.

**Key Responsibilities**
- Monitor Australian immigration and education policies, industry trends, and market dynamics; analyze target markets, customer needs, and competitive landscapes.
- Manage content planning and daily operations for **Rednote**and **WeChat Official Account,**enhance the visual quality of social media and promotional materials using **Canva, CapCut, or other design and editing tools**.
- Develop effective customer acquisition and conversion strategies, optimizing acquisition costs and performance; consolidate leads from various platforms, identify potential clients, and manage customer data through **CRM systems**; collaborate closely with the sales team to allocate resources effectively and track conversion sources.
- Oversee **brand development** to enhance brand awareness and market influence, organize and execute promotional activities related to migration and education, such as **offline campaigns, seminars, and open classes**.
- Establish and maintain partnerships with **educational institutions, migration agents, and real estate developers** to integrate industry resources and drive business growth collaboratively.

**Core Requirements**
- Australian PR or Citizen preferred
- Fluent in Mandarin and English
- Market Research and Analysis
- Social Media Management (Rednote & WeChat Official Account, etc.)
- Offline Event Planning and Promotion
- Friendly Personality with a Professional and Presentable Appearance
- Working Experiences preferred

Pay: $55,000.00 - $75,000.00 per year

**Benefits**:

- Salary packaging

Work Authorisation:

- Australia (preferred)

Work Location: In person

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