SEO Manager

**About Eucalyptus**:
**We're making good health last a lifetime.**

**Eucalyptus** (or 'Euc' for short) is an Australian-founded digital healthcare company on a mission to solve the world's biggest healthcare challenges—think fertility and behavioural change around chronic conditions such as weight loss, diabetes, and mental health.

**What we have achieved so far**

Launched 5 demographically tailored brands and facilitated over 1 million medical consultations worldwide (Juniper, Pilot, Kin, Software, & Compound).

Built a team of approaching 500 Eucalypts in 6 countries () consisting of medical practitioners, engineers, operators and many more functions

Raised over US$100M funding from the same investors who backed Canva, Uber, and AirBnB.

In just over 2 years we have grown the Juniper UK brand, which is now our biggest brand globallyand we're just getting started Read more about our mission to change healthcare here.

**What's Next?**

Our next phase is defined by strategic growth and innovation. We're continuing to grow our world-class team, attracting the brightest minds in technology and healthcare. Combined with substantial investment in our technology, we're focused on making a tangible difference through transformative healthcare solutions that improve the lives of millions across the globe.

**About the role (What you'll be doing)**:

- Create and execute SEO strategies that leverage data analytics and focus on increasing organic search visibility and driving targeted traffic globally, including localised versions of our websites.
- Proactively identify improvements in website architecture, page speed, mobile responsiveness, schema markup, and internal linking to support crawlability and indexing.
- Develop and implement Conversion Rate Optimization (CRO) strategies to enhance user engagement and maximise the impact of our SEO efforts. Design and run SEO tests and experiments to validate hypotheses and improve search rankings.
- Collaborate with the Brand & Communications team to manage off-page SEO efforts to build a high-quality backlink profile to improve domain authority and organic traffic.
- Collaborate cross functionally to ensure that all new and existing web content aligns with SEO best practices and overall strategy.
- Stay abreast of the latest SEO developments, search engine algorithm updates, and best practices to continually refine and improve strategies.
- Track SEO metrics, assess campaign effectiveness and use this data report regularly on SEO performance and to inform and refine future strategies.
- Evangelise SEO within the business while mentoring and developing other members of the SEO team on their technical skills.

**About you (Who you are)***:

- 5+ years of SEO experience, with a strong track record in driving traffic growth and customer acquisition across Google and non-Google platforms.
- In-depth knowledge of search engine algorithms, ranking factors and SEO best practices, especially as they relate to zero-click search optimisation and adapting to AI-powered search landscapes.
- Proficiency in SEO automation and tools like GA4, Search Console, SEMrush, Hotjar, ScreamingFrog or similar tools.
- Experience with international SEO and management and implementation of hreflang tags across multiple markets.
- Familiarity with different CMS, particularly Webflow.
- Experience in SEO attribution modeling, proving the impact of organic search on revenue.
- A keen interest in learning about health and wellness.

**So, why join Eucalyptus?**:

- **Make real impact, fast** - We build in the open together, which helps us learn and iterate more quickly so we can deliver high quality outcomes faster than anyone else. Helping impact patients lives for the better from the moment you join Euc.
- **You'll be supported to accelerate your career** - Regular feedback alongside our bi-annual performance reviews, a professional development budget & leave help ensure you have the support you need to level up. We're committed to helping every Eucalypt reach their full potential.
- **You'll work with others who are incredibly passionate about what they do** - Our talent bar is high and our work ethic is strong. You'll get to stretch yourself everyday, be given autonomy to tackle interesting problems, and work amongst people who care deeply about our patients.
- **We also offer a range of benefits including**
- _Your own stake in the business with our employee options program_
- _A yearly personal development budget and 3 extra days of leave to continuously up-skill yourself_
- _25 days holiday + bank holidays with an enhanced parental leave policy_
- _A fun office with regular socials including after school sport, clubs, cycle kick offs, fortnightly catered meals and seasonal parties_
- At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustm