Brand Manager

4 days ago

Clovelly Park, Australia Tenneco Full time

**Job Overview/ Purpose of the Role**

This role is responsible for:

- Establishing positioning, identify target audiences, and develop marketing plans with specific objectives across different channels, segments and countries
- Leading the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyzing customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Creating, maintaining, and conducting analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- **Key Responsibilities**
- Develop and implement the marketing strategy for Motorparts DRiV across SEAP
- Liaise with SEAP Sales to identify and develop product line value propositions
- Define and implement product line short and long-term strategies to optimize sales and profit in SEAP in conjunction with Regional Sales Managers
- Implement the brand strategy through market segmentation and effective brand positioning
- Support country managers to drive business performance by delivering effective marketing plans for the specific products in their market segments
- Plans and oversees execution of promotional activities including print, digital media, trade shows, direct mail, point-of-purchase displays, and signage
- Implement programs to improve sales effectiveness for new and existing products
- Manages development, production, and distribution of promotional and collateral materials to support sales and marketing programs
- Plans and conducts market research to identify opportunities for increased sales
- Monitor market trends and the aftermarket competitive environment
- Manage marketing budget across all brands through SEAP region

**Metrics/ KPI **_(optional - if applicable)_**
- **Qualifications (Education/ Experience/ Key Competencies)**
- University degree in Business Administration / Marketing Management / Commerce with +8 years of related experience preferably in the automotive aftermarket but not essential
- Marketing experience in CPG (Consumer Packaged Goods) is advantageous
- Work experience with at least one global brand
- Experience in optimizing local and global matrix organization strategies
- Automotive and B2B experience is ideal, but not mandatory
- Proven ability to manage multiple projects from development through to execution
- Strong team work and excellent communication skills
- Strong negotiation skills and the ability to influence direction internally and with customers.

**Others **_(optional - if applicable e.g. travel frequency)_

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