Digital Media Specialist, Dodo

2 weeks ago

Melbourne, Australia VOCUS Full time

Hybrid Working - 2 days in the office, 3 days work from home
- Large scale projects that directly impact the consumer journey
- In-house team of industry specialists working on cutting edge digital marketing

**The opportunity**:
As part of this, you’ll get great exposure to a broad range of activity that’s at the cutting-edge of digital marketing and have the opportunity to learn from our accomplished team. We need someone with a mixture of analytical and practical skills who is confident in handling all aspects of digital media campaigns with ease.

**What you’ll be doing day-to-day**
- Set up, manage and optimise paid search and social campaigns across direct response and brand-building activities - you’ll need to support these from end-to-end including campaign development, in-platform execution, measurement and optimisation based on a variety of outcomes including online & offline revenue/sales, reach, brand uplift and more
- Make our paid search campaigns sing by looking after detailed setup, day-to-day execution and optimisation including bid strategies, ad copy creation, budget pacing and keyword optimisation
- Develop reporting and insights across digital marketing channels which help to make our investment work harder as well as inform broader marketing strategy.
- Work in close collaboration with the wider Consumer team (incl. Brand, Customer Marketing, Data & Analytics, Creative, Product and Sales) as well as industry partners and publishers such as Google and Facebook
- Provide support as needed to the broader Digital Marketing team on other exciting initiatives that help us work smarter and disrupt the status quo
- Support the execution of affiliate, display and video campaigns.

**What we’re looking for**:

- Experience executing and managing campaigns across platforms such as Google, Facebook, Instagram and Twitter
- Hands-on experience with digital marketing tools including Google Ads, Facebook Business Manager, demand side platforms, etc.
- Good working knowledge of Google Analytics or similar web analytics suites
- Strong analytical skills that let you get the most out of your platforms
- Experience working with Tealium or other DMP/CDPs (ideal)

**About Vocus**:
Our business is crazy about customers. We use disruptive thinking every day to deliver incredible experiences to our customers and teams. We empower our people to Do it. Own it. Love it. and that’s why they choose to work for us. Here, it’s never just a job - we care about what we do and the impact we have, and that’s what connects us.

**Vocus Vibe & Perks**
- Diverse and dynamic teams with supportive culture.
- Comprehensive ongoing training, support, and development opportunities.
- Hybrid Working Environment - 2 days in the office, 3 days working from home.
- Generous discounts on Power, Gas, Mobile and Internet; plus, discounts to over 400 retailers.
- Leave Offerings - Anniversary leave, ability to purchase additional leave and paid superannuation contributions for parental leave.
- Study Assistance - Programs to excel your leading and development.
- Health & Wellbeing - Support and initiatives.

LI-VOC

LI-Hybrid

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