Sales and Marketing Manager Dtc

**Position: Sales and Marketing Manager DTC - 5.11 Tactical Australia**

**Reports To: Managing Director**

5.11 is the fastest growing and most well-known brand of purpose-built apparel, footwear and gear designed specifically to enhance the safety, accuracy, speed and performance of tactical professionals and technical enthusiasts worldwide.

With offices around the globe, 5.11 works directly with end users to create products that exceed rigorous standards and has allowed the brand to establish a reputation for innovation and authenticity and become the premier choice for those who always have to be ready. Our purpose-built gear has developed strong consumer demand. 5.11 products can be purchased online, through certified dealers and retailers, as well as at 5.11 company-owned retail stores.

Our long-term vision is to build an iconic global brand rooted in innovating purpose-built gear for the most demanding missions, inspiring the world to always be ready.

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**Key Responsibilities**:

- **Strategic Planning & Execution**:

- Develop and implement the DTC sales and marketing strategy aligned with company goals and targets.
- Lead cross-functional teams to execute marketing campaigns, product launches, and promotional strategies.
- Identify new DTC opportunities and markets for growth**.**:

- **Sales Management**:

- Develop and manage the sales funnel, from lead generation to conversion and customer retention.
- Optimize e-commerce sales channels, including the website, online marketplaces, and other digital touchpoints.
- Analyze customer data and sales metrics to assess performance, identify trends, and optimize the sales process.
- **Marketing Campaigns**:

- Work closely with creative teams to produce compelling content and assets for campaigns.
- Manage budget and allocate resources effectively to maximize ROI.
- **Customer Experience & Retention**:

- Develop and implement customer retention strategies, including loyalty programs and personalized marketing tactics.
- Oversee customer service operations and ensure customer satisfaction throughout the buying journey.
- Monitor and respond to customer feedback to enhance product offerings and service quality.
- **Market Research & Analytics**:

- Monitor market trends, consumer behavior, and competitor activity to adjust strategies as needed.
- Provide regular performance reports and insights to senior management.

**Qualifications**:

- Education: Bachelor’s degree in marketing, Business Administration, or a related field (Master’s Degree preferred).
- **Experience**:

- Minimum of 5-7 years of experience in sales and marketing, with a strong focus on Direct to Consumer (DTC) channels.
- Proven track record of driving sales growth through digital marketing channels (e-commerce, social media, PPC, SEO, etc.).
- Strong leadership experience managing cross-functional teams and projects.
- **Skills**:

- Expertise in sales funnel management, CRM tools, and e-commerce platforms.
- Strong analytical skills and experience with Google Analytics, Excel, and data-driven decision-making.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to think creatively and develop innovative marketing strategies.
- Spanish speaking is desirable to support the Mexican and Spanish teams within our EMEA region to assist with their development.

**Desirable Traits**:

- Strong entrepreneurial mindset and ability to thrive in a fast-paced, startup environment.
- Experience working in industries such as retail and apparel.
- A deep understanding of customer needs and behavior in the DTC space.

**Benefits**:

- Competitive salary and bonus structure.

Opportunities for career advancement and professional development.

Pay: $80,000.00 - $90,000.00 per year

**Benefits**:

- Employee discount

Schedule:

- Monday to Friday

**Education**:

- Masters Degree (required)

**Experience**:

- Sales and marketing: 5 years (required)
- Marketing management: 5 years (required)

**Language**:

- Spanish and English (required)

Work Location: In person