CRM Campaign Specialist

**CRM Campaign Specialist (Divisional Grouping)**:
**Position Number**:0052832
**Location**:Parkville
**Role type**:Full-time; Fixed-term for 12 months
**Department**:Advancement, Communications and Marketing
**Salary**:UOM 7 - $106,432 - $115,211 p.a. plus 17% super
- **Enhance user experience while gaining experience at the Australia's leading university**:

- **Brilliant benefits and a flexible hybrid work environment**

**About the Role**
The Digital Strategy and Channels (DSC) team sits within University of Melbourne Communications and Marketing, with responsibility for delivering a digital experience appropriate for one of the world’s leading universities. Guided by a defined digital experience strategy, we put user experience at the forefront, while staying aligned with the broader strategic goals of the University. This is an exciting opportunity to make a significant impact in shaping digital experiences within a purpose-driven organisation.

Your responsibilities will include:

- Support implementation of CRM project plans and help identify improvement opportunities
- Ensure effective and timely delivery of end to end campaigns to meet campaign requirements
- Coordinate and implement marketing campaigns to achieve targets set
- Work in collaboration with relevant stakeholders to ensure communications and campaigns meet compliance and business requirements

**Who we are looking for**
We’re looking for people who demonstrate advanced interpersonal skills and sound judgement, capable of fostering positive collaborative relationships to ensure the timely, and high-quality delivery of marketing objectives.

You will also have:

- Demonstrated work experience within relevant marketing and communications field and tertiary qualification in marketing, communications, finance, business or a related discipline
- Solid knowledge of and experience with business, analytics, and reporting platforms such as MS Excel, Word and PowerPoint, Salesforce, Marketing Cloud, Google Data Studio
- Sound knowledge of digital advertising and digital marketing solutions and techniques and an understanding of key drivers
- Numerate and ability to conduct business analysis making recommendations on how to optimise CRM marketing activity.

For further information regarding responsibilities and requirements please refer to the attached PD.

**Please note: Visa sponsorship is not available for this position**. This role requires current valid work rights for Australia.

**Your new team - Advancement, Communications and Marketing**

The Advancement Communications and Marketing portfolio includes:
**Advancement**: The Advancement Office aims to facilitate the establishment and maintenance of mutually beneficial relationships between the University and its alumni, friends and benefactors. It is responsible for the management of programs relating to alumni and benefactors and provides services to and works collaboratively with faculties and other central administration areas.

**Communications and Marketing**: The University’s Communications and Marketing function provides strategic, advisory and operational services to support the academic mission and the University strategy. It fosters a culture of best practice and collaboration across the University’s communication and marketing teams and stakeholders and uses data-driven insights to inform decision-making across the University.

**What we offer you**
In addition, we offer the opportunity to be part of a vibrant community and enjoy a range of benefits including generous leave provisions, salary packaging, health and well-being services, and discounts on graduate courses. For more information check out our benefits page

**The University of Melbourne**
We’re tightly connected with the community, both at home and abroad. We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website and stay connected with our stories and people on LinkedIn.

**Be yourself**
The University of Melbourne values the unique backgrounds, experiences, and contributions that each person brings to our community and welcomes and celebrates diversity. First Nations people, those identifying as LGBTQIA+, parents, carers, people of all ages, abilities, and genders, and people of diverse ethnicity, nationality, and faith are encouraged to apply. Our aim is to create a workforce that reflects the diversity of the community in which we live. For more information please visit our Diversity and Inclusion page.

**Aboriginal and Torres Strait Islander Applicants**
We aspire to be the University of choice for Indigenous Australians, with unprecedented investment to attract, nurture, and retain Aboriginal and Torres Strait Islander students and staff. Tangible support through a range of programs and initiatives will ensure that you personally succeed and flourish while at the University of Melbourn