CRM Campaign Specialist

**Job no**: 0062485
**Location**:Parkville
**Role type**:Full-time; Continuing
**Department**:Strategy and Culture
**Salary**:UOM 7 - $96,002 - $103,921 p.a. plus 17% super
- **Plan, execute, and optimise multichannel marketing campaigns via CRM to drive engagement with and donations from our global alumni and donors.**:

- **Opportunity to work with cutting-edge Salesforce platform, in a team driving digital transformation whilst contributing to impactful initiatives and fostering collaborative relationships in a purpose-led organisation.**:

- **Brilliant benefits and a flexible hybrid work environment**

**About the Role**
The Digital Strategy & Channels Directorate operate within the Communications and Marketing functions, set up to develop and deliver on an ongoing digital transformation strategy for the University. This role supports the execution Alumni and Donor CRM programs, on behalf of the Advancement department (who are responsible for managing alumni and donor relations,) using the University's new CRM platform, Salesforce. The successful applicant will plan, develop, and execute targeted marketing campaigns across various channels to increase engagement, volunteer participation, and donations. The role requires strong analytical and communication skills as you will be collaborating with internal and external stakeholders to achieve marketing goals.

Your responsibilities will include:

- Supporting implementation of CRM project plans and help identify improvement opportunities
- Ensuring effective and timely delivery of end-to-end campaigns to meet campaign requirements
- Working in collaboration with relevant stakeholders to ensure communications and campaigns meet compliance and business requirements

**Who we are looking for**
We are looking for applicants who thrive in a collaborative environment, using your excellent communication and stakeholder management skills to achieve results. You'll be adept at analysing data and using insights to recommend marketing optimisations.

You will also have:

- Demonstrated work experience within relevant marketing and communications field and tertiary qualification in marketing, communications, finance, business or a related discipline
- Solid knowledge of digital marketing solutions and techniques and an understanding of the key University customer journeys
- Solid knowledge of and experience with business analysis reporting platforms such as MS Excel, Word and PowerPoint as well as other reporting solutions e.g. Salesforce Marketing Cloud, Google Data Studio
- Sound knowledge of digital advertising and digital marketing solutions and techniques and an understanding of key drivers.

For further information regarding responsibilities and requirements please refer to the attached PD.

**Please note: Visa sponsorship is not available for this position**. This role requires current valid work rights for Australia.

**Your new team - Advancement**
University of Melbourne Advancement aims to facilitate mutually beneficial relationships between the University and its alumni, friends and benefactors. We’re responsible for the management of programs relating to University alumni and benefactors, along with providing services to, and with, Academic Divisions, the wider University and its affiliates.

University of Melbourne Advancement also led our 14-year fundraising initiative Believe - the Campaign for the University of Melbourne which ended in 2021.

**What we offer you**
In addition, we offer the opportunity to be part of a vibrant community and enjoy a range of benefits including generous leave provisions, salary packaging, health and well-being services, and discounts on graduate courses. For more information check out our benefits page

**The University of Melbourne**
We’re tightly connected with the community, both at home and abroad. We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website and stay connected with our stories and people on LinkedIn.

**Be yourself**
The University of Melbourne values the unique backgrounds, experiences, and contributions that each person brings to our community and welcomes and celebrates diversity. First Nations people, those identifying as LGBTQIA+, parents, carers, people of all ages, abilities, and genders, and people of diverse ethnicity, nationality, and faith are encouraged to apply. Our aim is to create a workforce that reflects the diversity of the community in which we live. For more information please visit our Diversity and Inclusion page.

**Aboriginal and Torres Strait Islander Applicants**
We aspire to be the University of choice for Indigenous Australians, with unprecedented investment to attract, nurture, and retain Aboriginal and Torres Strait Islander students and staff. Tangible support through a range of programs and initiatives will ensure that you personally succeed and flour