Head of Marketing, Advancement

**Role type**:Continuing; Full Time
**Departmen**t**:Advancement, Communications & Marketing
**Salary**:UOM 10 - $ 153,412 p.a. plus 17% super
- Lead transformative, integrated global alumni marketing communications to enhance our global alumni relationships and engagement as well as maximizing global university impact.
- Leverage advanced marketing technologies to drive personalised, insight informed campaigns that maximise engagement through segment-focused marketing and communications initiatives.
- Provide strategic leadership and advisory support for colleagues collaborating on alumni and donor initiatives and manage a dedicated Advancement Marketing team.
- Join a sector leading marketing team with a great culture and enjoy a benefits package including salary packaging, health / wellbeing programs, discounted services and professional development opportunities.

**The University of Melbourne**
We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website.

**Your next career opportunity**
As the Head of Marketing, Advancement at a leading global university, you'll be at the forefront of designing and implementing integrated marketing strategies to strengthen engagement with alumni, donors, and partners globally. You'll have the opportunity to l ead a team in delivering innovative, data-driven campaigns that align with the institution's strategic objectives. Your role will directly impact the university's advancement agenda and global reputation, making this a key position for those passionate about higher education marketing and stakeholder engagement.

**Your responsibilities will include**:

- Develop Strategic Plans: Create and implement targeted marketing communications plans for alumni, donor, and partner audiences.
- Lead Lifecycle Initiatives: Drive communications strategies that support reputation, engagement, and donor acquisition goals throughout the audience lifecycle.
- Partner with Advancement: Collaborate with Advancement and Faculties to deliver integrated campaigns reflecting audience insights and brand messaging.
- Drive Digital Transformation: Lead the transition to fully leveraging enhanced CRM and CDP capabilities to enable relevant and effective personali s ed, data-driven engagement with our global audiences.

**You may be a great fit if**:
You are a n accomplished and strategic marketing leader who has extensive experience in higher education or complex organi s ations, excellent stakeholder management skills, with a passion for driving innovation in alumni and donor engagement.

**You may also**:

- Have postgraduate qualifications in marketing, communications, business, or a nother rel e v a nt field.
- Demonstrate significant experience in leading high-performing teams in complex environments.
- Show a track record of developing and executing effective marketing
- Exhibit expertise in leveraging data and insights to inform audience-centric communications strategies.

For further information please refer to the attached PD.

**What we offer you**
We offer the opportunity to be part of a vibrant community and enjoy a comprehensive range of benefits to support your success and sense of fulfillment, including:

- Supportive flexible work arrangements underpinned by our commitment to inclusion and well-being
- Progressive, generous leave provisions to empower your work-life balance
- Salary packaging and access to a range of discounted services including B upa health insurance
- Health and well-being services including a leading Employee Assistance Program

**Your new team - Advancement (University Communications & Marketing)**
University’s Communications and Marketing function provides strategic, advisory and operational services to support the academic mission and the University strategy. It fosters a culture of best practice and collaboration across the University’s communication and marketing teams and stakeholders and uses data-driven insights to inform decision-making across the University.

**Be Yourself**
The University of Melbourne is an Equal Opportunity Employer and a child-safe organisation. We are committed to creating an inclusive and equitable workplace where all individuals feel valued, respected, and have the opportunity to thrive regardless of gender identity, ethnicity, sexual orientation, disability, age, being a parent or having caring responsibilities.

**Aboriginal and Torres Strait Islander Applicants**
We aspire to be the University of choice for Indigenous Australians, with unprecedented investment to attract, nurture and retain Aboriginal and Torres Strait Islander students and staff. Tangible support through a range of programs and initiatives will ensure that you personally succeed and flourish while at the University of Melbourne.

**Working at the University - what you need to know**:
**Please note: Visa sponsorship is not available for thi