Brand Manager, Consumer

5 days ago

St Leonards, Australia Parmalat Australia Ltd Full time

Leading brand in infant nutritionals
- Global organisation with extensive career progression opportunities
- Competitive salary + bonus, WFH Flexibility, St Leonards Office

We are looking for someone who is energetic and has proven experience managing a brand or portfolio of brands to drive commercial and brand outcomes; someone that is agile and has the ability to think outside the box and challenge the status quo.

Reporting to the Senior Brand Manager, you will be responsible for supporting the management of the infant nutrition portfolio to deliver to commercial and brand objectives.

Key responsibilities:

- Support the SBM to develop brand building initiatives across the marketing mix
- Develop and manage consumer marketing campaigns ensuring consistency across all platforms, paid, owned and earned
- Provide clear, succinct briefs to communication and media agency partners to deliver strong plans to enhance our position in the market.
- Develop the communication strategy and execution of owned digital and social channels, ensuring brand consistency and alignment to brand.
- Partner with agencies on communication and media plans
- Innovation and Renovation - identify and evaluate opportunities for NPD and lead the project management from concept through to execution and post launch monitoring; identifying areas for optimisation where required.
- Champion the brand among external as well as internal stakeholders, inspiring others and ensuring that the importance of consumer activities is clearly understood.
- Support the field team with development of marketing materials as needed eg. Product Range card
- Liaise with media publications for placement of HCP communications, ensuring efficient, targeted communications
- Co-ordinate the implementation of marketing conferences/events where required to drive visibility of Alula.

**About you**

You will:

- Have strong written and oral communications skills along with strong project management skills and budget management.
- Have strong understanding and demonstrable experience of the marketing mix to positively impact brand and commercial outcomes
- Have proven experience with traditional and digital media, including paid search and SEO
- Be comfortable interpreting data and generating insights to provide actionable recommendations to improve brand performance.
- Have understanding of brand P&L
- Agency management experience to deliver consumer marketing initiatives

**About our Organisation**

**S**anulac Nutritionals Australia **(a division of Lactalis) distributes a quality range of nutritional products scientifically designed to help meet the needs of infants and young children.

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