Shopper Marketing and Brand Activation Manager

1 day ago

St Leonards, Australia DKSH Full time

**Location**:St Leonards, AU**Job Summary**
- Have you ever dreamed of working on some of the Australia’s market leading FMCG brands Well, you now have the opportunity to lead the DKSH Marketing Team and share in the success of our client’s growth ambitions. From Brand strategy through execution, the DKSH Brand incubator Marketing team takes Brands to the next level.- The primary purpose of the role is to plan, develop and execute annual major brand activations and campaigns across multiple communication touchpoints and with a particular focus on the instore and digital retail customer activation calendar for our key brands. Optimise the customer experience during the shopper journey and work with brand principles to advise best practice activations throughout the year.**Some of your duties will include**:

- Ensure the ‘brand story’ for each of our key brands is continued through a memorable ‘path to purchase’ experience. Find new ways of creatively communicating to our shoppers/consumers via campaigns and activations on this journey.
- Develop, manage, and maintain retailer in-store and online brand activation calendars. This includes Work with Coles and WW marketing teams and DKSH key account managers to plan and execute in-store and online trade campaigns.
- Examples include (but is not limited to) brief field team for successful executions, in-store POS, Coles/Woolworths Magazine Advertising, Branded Shop Pages Online, Search and Display Online, Everyday Rewards Program/Fly Buys and Catalogues and Brochures
- Lead, implement and drive the major retailer eCommerce channel with the objective of increasing online visibility, sales, and penetration for our brands, and with a strong focus on winning in Coles and WW online.
- Identify opportunities to improve the ROI for online activation initiatives
- Paid social driving consumers to our brands on WW or Coles online
- Pioneer new and evolving digital techniques to push the shopper marketing plans.
- Compile and organise monthly actual campaign and trade activation costs for tracking and analysis purposes. Provide administrative support in tracking trade marketing accruals and expenses and report back to brands
- Gather feedback from various sources on brand campaigns, activations and trade marketing effectiveness and provide reports on activations for brand principles
- Support Marketing Manager in managing day-to-day operating expenditure against operating budgets to ensure efficient usage of resources
- You have an engaging personality with an ability to communicate effectively and build strong relationships with both internal and external stakeholders. You will possess the ability to work with category and insights team members to ensure customer and consumer insights are incorporated into campaigns and activations. You are well established in your career and have worked in a similar position within FMCG and have at least 5 years of work experience in marketing or advertising with a focus on retail shopper marketing campaigns and activations instore, online and across channels such as print, outdoor, events, social and digital.**Drive Growth. Be the Difference. Join DKSH.**
- Join us today if you are ready to “Drive Growth. Be the Difference.” With DKSH, you will experience a world of learning and development, own your career and take business responsibility, and have a positive impact that touches people’s lives.

  • Brand Manager

    3 days ago

    St Leonards, Australia Six Degrees Executive Full time

    Location: - Saint-Leonards- Job Type: - Temporary- Salary: - Competitive Salary- Contact: - Hannah Cummins**The Company** *** Our client is an Australian owned premium wines company with well known household brands as well as premium label. They craft high quality wines locally in Australia and their brands quickly became a success in international markets....

  • Brand Manager

    2 weeks ago

    St Leonards, Australia LCA HEAD OFFICE Full time

    **Who are we?** The Laser Clinics Skincare division is a fast-growing business unit, part of the Laser Clinics Group, that offers a range of high-performance, clinic quality skincare products; Skinstitut and Skinstitut Expert. Since making our debut in 2008, Skinstitut has been ahead of the curve. And not just because we create high-performance...

  • Marketing Manager, Partner Marketing

    5 days ago

    St Leonards, New South Wales, Australia Warner Bros. Discovery Full time $80,000 - $120,000 per year

    Welcome to Warner Bros. Discovery… the stuff dreams are made of.Who We Are…When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are thestorytellersbringing our characters to life,...

  • Marketing Manager

    5 days ago

    St Leonards, Australia Mastercard Full time

    Our Purpose We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our...

  • Manager, B2B Marketing

    2 weeks ago

    St Leonards, Australia Mastercard Full time

    Our Purpose We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our...

  • Marketing Specialist

    3 days ago

    St Leonards, New South Wales, Australia RSL LIFECARE LIMITED Full time $80,000 - $120,000 per year

    At our core, RSL LifeCare provides care and services to veterans and seniors who live in our communities or are receiving support at home. Our vision ofcreating proud communities living their best livesis at the heart of everything we do as we continue to build upon our legacy of supporting veterans and their families for more than 100 years.This is an...

  • Local Area Marketing Coordinator

    2 weeks ago

    St Leonards, Australia LCA HEAD OFFICE Full time

    This role will see you planning LAM strategies and campaigns to drive brand awareness and engage new customers for our clinics in their local communities. You will work closely with our Franchisees and Clinic Managers and have autonomy to build strategic partnerships with community-based businesses, programs, and groups. **Who are we?** The Laser Clinics...

  • Vice President, Area Marketing

    3 days ago

    St Leonards, New South Wales, Australia Mastercard Full time $180,000 - $250,000 per year

    Our PurposeMastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships...

  • Marketing Specialist

    1 week ago

    St Leonards, Australia FREEMEN NUTRA GROUP AUSTRALIA PTY LTD Full time

    **Company overview**: Freemen Nutra is committed to helping our clients in the food and beverage, dietary supplement, personal care and animal nutrition markets bring their innovative ideas to life as a leading raw ingredients distribution company. Our exceptional, ethically sourced ingredients provide the solutions to our clients’ brand needs to enhance...

  • Social Media Marketing Coordinator

    2 weeks ago

    St Leonards, Australia Laser Clinics Australia Full time

    **Who are we?** Originating 13 years ago in Australia, Laser Clinics is the industry leader in non-invasive aesthetic treatments, such as Laser Hair Removal, Cosmetic Injections, Skin and Body treatments. We have over 200 franchised and company-owned clinics across Australia, New Zealand, Singapore, Canada and the United Kingdom, with ambitious plans for...