Marketing Manager

6 days ago

Sydney Central Business District, Australia HAYS Full time

Marketing Manager | Financial Services

**Your new company**
The company is a recognised brand in Australia, they priority is to provide finance, insurance and management services.

**Your new role**
In this role you will be responsible for supporting the company to achieve their short-term and mid-term business plan objectives that align with the broader marketing and business strategies. You will also partner closely with cross-functional teams within Retail Finance & Insurance Marketing to develop value chain marketing strategies, and develop and manage the ongoing execution of marketing strategies across various channels and touchpoints.
- Develop annual product marketing plans in alignment with strategic direction and value chain focus areas
- Identify, acquire, engage and convert retention-based marketing campaigns utilising POS, media events, sponsorships, PR and social media channels
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Partner with the Brand Communications Manager to ensure product value propositions are incorporated into marketing campaigns and elevated at different stages
- Partner with CRM and digital teams regarding campaign integration
- Undertake regular product research and competitor analysis, and provide insights to the relevant stakeholders
- Utilise the customer community to gain voice of customer information and regularly test creative and campaign concepts and ideas with existing and potential customers
- Manage showroom 360 content strategy
- Responsible for PR crisis management the required communication
- Responsible for the Social Media monitoring and listening program
- Partner with various internal teams (design, content, product, national and regional sales teams) to implement marketing campaigns
- Develop and report on campaign performance against KPI targets, including the identification of optimisation initiatives
- Deliver upon various reporting requirements, including collecting, collating and analysing marketing campaign data
- Report on marketing brand performance across value chain categories, including awareness, trust and consideration measures
- Partner with the broader Marketing team to draw actionable insights from digital, CRM and VOC research and data
- Management of marketing budget, tracking and campaign ROI

**What you'll need to succeed**
- Tertiary qualification in Marketing / Communications, or related discipline
- At least eight (8) years’ experience in the marketing industry and/or similar role
- Ability to communicate to all levels within the company as well as with external stakeholders
- Excellent communication skills, both written and verbal
- Strong facilitation, influencing and negotiation skills
- Good commercial business acumen
- Ability to maintain high standards of accuracy and work under pressure to achieve deadlines

**What you'll get in return**
This position will provide you with the opportunity to work autonomously and with a growing team in a friendly and collaborative team culture. Great salary and flexibility to work from.

**What you need to do now**

**LHS 297508** #2769254

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