Retail and Marketing Manager
18 hours ago
Global Retail Baby Care | Brand and Retail Marketing Manager
**Your new company**
Join a global organisation that is a pioneer in its industry through innovation, a company that believes that families don't have to go that far to discover the world of something new. They design extraordinary products for parenting solutions to spend time with children in creating exciting, memorable and fun moments.
**Your new role**
To drive the sales performance in the Australia and NZ market with creative marketing execution, growing market share and supporting the objective of re-establishing the brand as the most desired, talked about and recommended product.
- Understand the current and future consumers of the local market, focusing on consumer journey and insights, ensuring knowledge feeds into the marketing plans.
- Ensuring the brand is executed well across retail partner channels.
- Ownership of the local marketing calendar and ensure this is kept up to date with all agreed marketing plans.
- Pull together of 360 marketing plans in conjunction with retail partners, ensuring delivery of ROI and driving sales performance.
- Alongside the Cluster Digital Team to create and execute 360 marketing campaigns in the channels to ensure message is communicated effectively.
- Responsible for the launch of new products.
- Make sure retail partners have everything they need to launch.
- Work with Social Media specialist and Digital Marketing specialist to align marketing plans in social media channels such as CRM, support on copy and content.
- Manage local marketing agencies such as influencer and PR.
- Monitor brand development, competition and market developments.
- Working with the freelance designers or agencies to deliver any local market assets.
**What you'll need to succeed**
- Marketing degree.
- Minimum of 5 years of marketing experience.
- The right mindset, a creative, tactical and Impactful leader.
- Experience in retail marketing and executing marketing campaigns across different channels.
- Influencer, brand and PR experience in the role.
- Working with marketing budgets and creative thinking.
- Natural commercial mindset and building compelling partnerships with other brands and retailers.
- Excellent communication and attention to detail.
**What you'll get in return**
Flexible working arrangements and working for a global company that prioritises itself through innovation and being a pioneer in its industry, originating from the Netherlands. See the company grow and being a contributor to its growth in the Australian market.
**What you need to do now**
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.
**LHS 297508** #2678023
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