Campaign Delivery Specialist

**About HCF**

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover over 1.7 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.

**About the role**

The purpose of this role is to be the Member Marketing & Analytics representative within the Member Comms transformation project. This is a 12 month contract.

**Key responsibilities**
- Define, build and collaborate with your stakeholders to ensure the build and delivery of the migration of service communications into SFMC, ensuring that the templates, journeys and content can be easily used and optimised by the Operations & Capability team.
- As the O&C team representative, you will be working within a squad of like-minded peers from IT, Marketing, Brand & Content, Member Experience, Member Health, Life, Membership and Claims.
- Responsible for the design, build, QA and deployment of service communications that will also drive the outcome of the migration of marketing campaigns. You will become a champion of Salesforce Marketing Cloud, implementing best practice frameworks in executing and optimising 1:1 communications, campaigns and journeys within HCF own channels: eDM, DM, SMS, OTM, App. You will also work with the Marketing team to test and learn campaigns and advise on optimisation opportunities in line with the campaign objectives and expected outcomes.
- Work within an agile environment to collectively work through the best journeys and course of action to migrate HCF’s service communications
- Deliver and build the migration plan for HCF’s service communications into SFMC.
- Identify and build the best below the Line multi step campaigns designed with appropriate governance, data quality, experimental design and measurement standards
- Successfully set up service communication journeys abd campaigns in Salesforce Marketing Cloud, ensuring accurate audience selection, content and message alignment and SPAM Act compliant
- Design personalised triggers and member engagement journeys in Salesforce Marketing cloud in collaboration with stakeholders
- Work with Analytics to use data to predict the next best action to drive business outcomes
- Conduct risk assessments on a regular basis with data and customer touchpoints
- Detect data triggers, events and signals in the member lifecycle to respond to their needs and expectations
- Measure, test and optimise marketing and communication activities to ensure we continually improve our capability and business impact
- Adopt a flexible marketing capability that supports an always on, A/B testing and innovation

**About you**
- Experience in Salesforce Marketing Cloud
- Advanced experience with HTML, CSS and AMPscript
- Experience with SQL and Data Structures
- End to end campaign delivery and execution
- Strong understanding of 1:1 communication including compliance and regulatory impacts
- Understand end to end Customer Journeys and their dependencies

**Culture**

Working in the health insurance industry, we know how important it is to prioritise the wellbeing of our own people. We’re all about creating a fantastic people experience, guided by our values, so that we can in turn better deliver for our members. We work with our people to create a work experience that is inclusive, supportive, safe and respectful so we can do the best for our members.

Come and join our HCF team

**Benefits**
- Up to 50% discount on health cover, pet & travel insurance
- Flexible work arrangements
- Family & Friends day
- Organisational wide Recognition & Rewards program
- Generous Parental Leave Scheme
- Certified Family Friendly Workplace
- Health & Wellbeing Initiatives

**A career with us - How to Apply