Digital Performance Lead

1 week ago

Richmond, Australia easykind Full time

**About Us**:
At easykind, we are at the forefront of healthcare, specialising in medicinal cannabis to provide compassionate and innovative solutions for patient care. Patient care is part of our DNA, being founded by patients for patients.

We're a passionate, goal-driven team with the mission of creating a 5-star service and the most cost-effective solution to high-quality plant-based medicine in Australia. We don't want to be the everyday medical clinic; we bring personality and professionalism to simplify the process for our patients.

**Digital Performance Lead**:
We’re looking for an experienced **Digital Performance Lead**to be responsible for our paid advertising, SEO strategy, and website optimisation. This is an exciting opportunity to join a dynamic, data-led team and work closely with both internal stakeholders and external agency partners. If you thrive in a fast-paced environment, can balance hands-on implementation with strategic thinking, and love driving real business results, we’d love to hear from you

This is a **full-time position located in Richmond**.

**Key Responsibilities**
- Plan, implement, monitor, and optimise paid campaigns across Meta and Google, aligned with business goals.
- Manage weekly ad budgets and collaborate with stakeholders to maximise ROI.
- Analyse performance data (GA4, CRM) to refine strategy and improve the sales funnel.
- Partner with the Content Team Lead to drive a data-informed communication strategy.
- Oversee the SEO strategy with agency partners, ensuring alignment and accountability.
- Coordinate website updates, A/B testing, and conversion rate optimisation with internal teams and agencies.
- Monitor website and SEO performance to identify insights and opportunities for improvement.

**Essential Skills & Experience**
- Plan, implement, monitor, and optimise paid campaigns across Meta and Google, aligned with business goals.
- Manage weekly ad budgets and collaborate with stakeholders to maximise ROI.
- Analyse performance data (GA4, CRM) to refine strategy and improve the sales funnel.
- Partner with the Content Team Lead to drive a data-informed communication strategy.
- Oversee the SEO strategy with agency partners, ensuring alignment and accountability.
- Coordinate website updates, A/B testing, and conversion rate optimisation with internal teams and agencies.
- Monitor website and SEO performance to identify insights and opportunities for improvement.

**What We Offer**

A fast-growing industry with huge potential.
An inclusive and supportive work culture (it’s a pretty elite crew).
Competitive salary and genuine career growth opportunities.
Ongoing professional development and learning.
- At _**_easykind_**_, we believe diversity fuels innovation. We’re committed to creating an inclusive environment where everyone—regardless of background, identity, or experience—feels valued and empowered. We celebrate differences and strive to build a team that reflects the patients we serve._

If this sounds like you, we can’t wait to meet you

**Contact us via our Recruitment Line between 9am-5pm (AEST)**: +61 489 930 311.

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