Digital Media Specialist

Company Description

**Let’s create a more sociable future together**

At Endeavour, we’re totally into what we do. With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, we love to bring people together. Together we share our passion for our products and industry; it’s what inspires us to dream big, and continue to create new experiences for our customers and teams across Australia. If you thrive on positive energy, we want to meet you

**Job Description**:

- **
Be uniquely you, come as you are**:

- ** Join the Digital Media team, supporting on the Dan Murphy's brand in this role.**:

- ** Bring your dynamic personality and knowledge of digital media channels to this great role, specifically Programmatic, Paid Social & YouTube.**

As the** Digital Media Specialist** you** **will support the Digital Media Leads in the planning, execution and optimisation of paid digital media activity across all campaigns and channels (SEM, affiliates, paid social, display, video, audio). Helping to drive digital media plans to achieve brand objectives such as awareness, consideration, and conversion/sales.

You will support the Digital Media Lead on larger briefs while being responsible for low to medium sized campaigns, as well as mentoring and training the Digital Coordinator to assist in activation and reporting of all activity.

Sound good? Read on.

Here is a taster of what you can expect in this role:

- Support the Digital Media team in planning and buying of digital media. Play a key support role to the Digital Media Lead by partnering with supporting their relevant brand marketing teams.
- Responsible for developing strategic responses to briefs, tactical planning (low to mid tier activity), execution, optimisation and measurement of paid digital media activity across all required campaigns and channels (Search, Affiliates, Social, Display, Video, Mobile, etc)
- Inflight and post campaign budget management & delivery of reporting, as required by brand teams. Initiating and managing tactical test and learn opportunities.
- Responsible for the delivery of creative spec briefs for digital media channels, partnering with the creative services team
- Build a strong relationships with the broader Endeavour Marketing and eCommerce teams, our Media Agencies and our key digital partners. Influence key stakeholders to drive greater performance and mutual outcomes. Present campaign responses to cross functional teams and make recommendations on improving media effectiveness.
- Be a key part of a culture of continuous improvement & optimisation
- Have continued curiosity and interest in the evolution of digital media and technology, staying abreast of new advancements and bringing learnings and best practice to the team and our activity
- Training and upskilling the Digital Coordinators, assisting them with workload and help them to prioritise tasks.
- Provide input into weekly updates to Marketing Leadership team on digital media performance results Role modelling the Endeavour Group’s Values and Ways of Working

Qualifications

Now let’s talk about you:

- 3-5 years experience in performance based marketing.
- Presentation and storytelling of data, writing insights and ability to put forward a strategic response to media briefs and ongoing optimisations.
- A working knowledge of the digital media landscape, and experience with planning and buying media across SEM, Affiliates, Programmatic, Mobile, Social, Video and Native.
- Knowledge and experience with advertising, digital tracking, attribution modeling & analytical suites (DoubleClick, Google Analytics, Adobe Analytics) Tertiary qualifications in business and/or marketing preferred

**The benefits are good too**
- We offer flexible working in every sense
- An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
- Monthly meeting-free days
- Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
- Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.
- At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply._

Additional Information

**We are together creators**

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and fle