Content Marketing Lead

2 weeks ago


Varsity Lakes, Australia G8 Education Full time

519222
- Varsity Lakes, QLD, 4227
- Customer and Marketing
- Permanent Full time

Add to favourites Favourite View favourites

**Join one of Australia’s Largest Leading Early Education Providers**

At G8 Education, we’re on a mission to shape the future With 400+ early education and care centres under 21 brands, our 10,000+ dedicated team members nurture over 42,000 children every day.

Our purpose is to create the foundations for learning, for life. This vision comes alive through our exceptional educators and teachers, guided by strong leadership teams.

As an ASX listed growth company, we’re committed to empowering, rewarding, and supporting every team member - from our centre educators to our leadership and support team.

**The Opportunity**

As the **Content Marketing Lead**, you will be responsible for driving influence, engagement, and brand awareness throughout the customer journey. Your efforts will focus on increasing traffic and generating high-quality leads for both the acquisition engine and the Customer Engagement Team. Additionally, you will work to grow our owned audience across various media channels, ultimately reducing the cost per acquisition through more efficient media strategies.

This role will also involve creating a seamless customer experience across all media channels, CRM systems, and the website, ensuring that content journeys are interconnected. You will collaborate closely with the Digital Marketing Manager and the wider Marketing team to achieve these goals

**Key Responsibilities**
- Champion the content pipeline including identifying, planning, execution and analysis of a larger customer content plan for G8 Education and individual brands during the pre-search and choosing stage of the customer journey
- Establish clear distribution channels for our content - in owned, earned and paid media. Including a clear content plan and process around how stakeholders contribute to the plan
- Partner with the Digital Marketing Manager are to develop a content/social content strategy including investment and expected impact/return
- Coordinate content creation and curation in support office, across G8’s wider network and external agencies to support campaign execution and always on activity
- Assist in coordinating and maintaining the content marketing budget and measure performance against spend to determine best use of allocated budget
- Monitor and continuously optimise organic content and channels including but not limited to websites, social media and other online platforms in collaboration with other colleagues
- Monitor, track & report on our digital channels to optimise performance and educate the organisation on trends and performance
- Maintain a library of digital and traditional marketing materials, ensuring all content is approved, current and accurate, as dictated by product owners and business units
- Engage with stakeholders in the key functions People & Culture, Operations, Education for content and digital needs

**About You**
- 5+ years’ Marketing experience
- Experience working in a large, fast paced organisation.
- Demonstrated understanding of and ability to execute up to date digital marketing strategies and campaigns.
- Strong stakeholder management skills and demonstrated ability to build and maintain strong relationships.
- Exceptional verbal and written communication skills.
- Ability to work as a team and independently.
- Strong organisational skills with the ability to meet competing deadlines.
- _Hold a valid working with children check or willingness to obtain upon commencement. _

**Benefits at G8**
- Competitive salary package
- Eligibility to participate in our Short-Term Incentive program which is an annualised bonus each year
- Hybrid working conditions with 3 days in office and 2 from home.
- You have the option to choose out of our two state-of-the-art support offices. Located Brisbane CBD and Central Gold Coast.
- Career development opportunities as part of a large ASX-listed company
- Access a 50% discount on early education and childcare fees at any G8 Education Centre.
- Exclusive access to our G8 Rewards Program with benefits across more than 600 retailers, exclusive cash discounts and more
- Find out more here: _G8 Education

**Our Recruitment Process**
- G8_ Education is a committed advocate for child protection, safety and wellbeing. We have a zero tolerance for any form of child abuse or harm. The safety and wellbeing of children will always be our priority, and all team members are expected to embrace this shared commitment. _
- Our recruitment process involves several checks including, the possibility of psychometric testing which will be discussed during the initial stage of the recruitment process._
- We also may require a police check along with verification of qualifications and right-to-work status._



  • Varsity Lakes, Australia G8 Education Full time

    511128 - Varsity Lakes, QLD, 4227 - Customer and Marketing - Permanent Full time Add to favourites Favourite View favourites G8 Education is one of Australia’s largest early education and care providers, with more than 420+ centres across Australia and over 10,000 team members who are all helping shape the lives of over 40,000 children every day. Our...

  • Field Marketing Lead

    3 hours ago


    Varsity Lakes, Australia G8 Education Full time

    510354 - Varsity Lakes, QLD, 4227 - Customer and Marketing - Permanent Full time Add to favourites Favourite View favourites **About us**: G8 Education is one of Australia’s largest early education and care providers, with more than 430+ centres across Australia and over 10,000 team members who are all helping shape the lives of over 58,000 children...


  • Varsity Lakes, Australia Johnny H Full time

    **The Job**: We need a Digital Marketing and Social Media expert! And are currently seeking a dynamic individual to fufill this role. The role is based at our Gold Coast office and will be 2 to 3 days per week. Our goals are to have a high performing team that works with our clients creating enriched personal relationships and assisting to build...


  • Varsity Lakes, Australia Integrated Human Resourcing Full time

    An exciting opportunity has opened up for an experienced Digital Marketing Specialist with strong Client Management and Marketing Strategy skills to join our fast growing boutique digital marketing agency here on the Gold Coast. **What's the role?** The role involves working closely with clients and the team to develop a marketing strategy, creating online...


  • Varsity Lakes, Australia G8 Education Full time

    519176 - Varsity Lakes, QLD, 4227 - Customer and Marketing - Permanent Full time Add to favourites Favourite View favourites **Join one of Australia’s Largest Leading Early Education Providers!** At G8 Education, we’re on a mission to shape the future! With 400+ early education and care centres under 21 brands, our 10,000+ dedicated team members...


  • Varsity Lakes, Australia Bloomtools Full time

    _**We are looking for a warm, enthusiastic, positive person who has incredible attention to detail who is looking for a part time role in a great company, with friendly team members, and a good variety of tasks.**_ **This role will suit someone who could be**: - Looking to get back into the workforce and work school hours - A mature adult looking to work...


  • Varsity Lakes, Australia The Checklist GROUP Full time

    The Checklist Group is a sales and marketing solution for fitness studios. We are on the hunt for account manages to assist with client management, digital marketing strategies and partaking in gym membership sales. We are looking to re-launch our sales service to our clients, due to high demand. We have run this agency for over 5 years, and work with some...


  • Varsity Lakes, Australia The Checklist GROUP Full time

    **Job Title: Operations and Sales Manager with Digital Marketing Experience** **Company**: The Checklist Group **Location**: Remote, with regular meet ups 1-2 times a quarter. **Job Type**: Full-time **About Us**: At The Checklist Group is an all in one sales and marketing solution for industries in the health, wellness and fitness space. We specialise...


  • Varsity Lakes, Australia G8 Education Full time

    519799 - Varsity Lakes, QLD, 4227 - People and Transformation - Fixed Term Full time Add to favourites Favourite View favourites **Join one of Australia’s Largest Leading Early Education Providers!** At G8 Education, we’re on a mission to shape the future! With 400+ early education and care centres under 21 brands, our 10,000+ dedicated team members...

  • Training Lead

    7 days ago


    Varsity Lakes, Australia G8 Education Full time

    509975 - Varsity Lakes, QLD, 4227 - Customer and Marketing - Permanent Full time Add to favourites Favourite View favourites G8 Education is one of Australia’s largest early education and care providers, with more than 430+ centres across Australia and over 10,000 team members who are all helping shape the lives of over 58,000 children every day. Our...