Global Loyalty Manager

1 week ago

Melbourne, Australia Treasury Wine Estates Full time

**About the role**

A truly impactful role, you'll be responsible for championing Penfold global loyalty program with a strong emphasis on omni-channel engagement with a focus on digital engagement. This role is critical in delivering our vision to be a global luxury icon. You will drive initiatives that reflect evolving consumer needs including exceptional and unique experiences that will differentiate us from other brands.
- Design and execute the Global Penfolds Loyalty strategy and value proposition, ensuring it aligns with Penfolds brand values and luxury positioning
- Work collaboratively with the CRM team to leverage data driven insights, targeted engagement, consumer journey roadmap and retention campaigns
- Curate and execute unique experiences, events and promotions that foster deeper connections between consumers and Penfolds, whilst driving growth
- Monitor and report on program metrics, feedback and market trends as well as preparing regular reports outlining KPIs, Insights and Recommendations

Oversee the budget for the loyalty program, ensuring efficient allocation and ROI

**About you**

You are dedicated to achieving excellence and thrive in a fast-paced, dynamic environment. Your enthusiasm for driving customer loyalty and commercial growth through innovative engagement strategies inspires your approach, and you enjoy working in the detail.
- Demonstrated working experience managing loyalty and rewards programs that boost retention and engagement
- Experience in developing a loyalty program from inception is a plus, particularly within the luxury sector. Strong understanding of CRM and digital engagement automations
- Highly collaborative with the ability to build relationships and partnerships with internal and external stakeholders
- Ability to analyze complex data and create easy to understand reports based on this
- Skilled in designing and executing exclusive experiences that resonate with Penfolds' target audience

**What's in it for you**
- AFR Boss Best Places to Work Top 10 Manufacturing and Consumer 2023
- Access to the world's most admired wines through our employee product allowance
- Flexible/hybrid environment to empower you to be your best
- Global opportunities across Australia & New Zealand, the US, Asia, UK/Europe
- Opportunity to build a career across multiple functions (we're really good at doing this)
- Structured development programs to support your health, wellbeing and career
- 'œTWEforME Day'
- '“ an additional day of leave each year, for you to do you

Meeting-free Monday mornings (we all love this)

**What's it like to work here?**

We bring our whole selves, we're courageous and we deliver together '“ that's our DNA. We're a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We're brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We're definitely 'œglass half full'
- people and see challenges as opportunities and move with pace to achieve our goals.

**It takes all varietals**

**How to apply

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