Marketing Specialist

7 days ago


Sydney, Australia The Dental Group Full time

**Join Our Dynamic Marketing Team at The Dental Group**

The Dental Group, known for its commitment to exceptional patient care and innovative dental solutions, is looking for a creative and results-driven Marketing Specialist to enhance our brand presence and engage our community. In this role, you will play a vital part in developing and executing marketing strategies that resonate with our diverse patient base.

**Your Role and Responsibilities**:

- Develop and implement comprehensive marketing campaigns to promote our services and increase patient engagement
- Manage social media platforms, crafting engaging content and driving brand awareness
- Analyse and report on marketing campaign performance, making data-driven decisions for continuous improvement
- Coordinate community outreach initiatives and dental awareness programs
- Collaborate with cross-functional teams, including clinical staff and external vendors, to craft compelling messaging
- Help to maintain and update the company website, ensuring it reflects our brand and values
- Conduct market research to identify trends and opportunities within the dental industry
- Create engaging visuals, videos, and stories that captivate our audience and leave them wanting more.

**Requirements**:

- **Essential Qualifications**:
- Bachelor’s degree in Marketing, Communications, or a related field
- 5+ years of experience in marketing, preferably within the healthcare or dental industry
- Strong understanding of digital marketing strategies including SEO, SEM, and social media advertising
- Exceptional written and verbal communication skills
- Proficiency in marketing software and analytics tools
- Creativity and a keen eye for detail
- Ability to manage multiple projects simultaneously and meet deadlines

**Benefits**
- Convenient Sydney CBD location
- A collaborative and supportive workplace atmosphere.
- Opportunities for career advancement and professional growth.
- Discounts for employees on dental services and treatments.



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