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Audience Insights and Analytics Manager
2 weeks ago
**Joining the Metcash Family**
At Metcash, you’re _part of something bigger_. You have all the perks of a small business heart, without missing out on the big business support.
Being part of something bigger means you’re part of a strong purpose, where the work you do makes a big difference to independent business and local communities. It opens a sea of opportunities to develop yourself, grow your career, thrive your way and make your mark. And you’ll be part of our high performing team, where you reap the rewards of our collective success now and into the future.
**About the Opportunity**
Are you fuelled by curiosity and driven to decode audience behaviours into powerful, strategic insights? Do you believe that behind every data point is a story waiting to be told? If so, we want _you_ to help us grow **LocalEyes**, Metcash’s dynamic Retail Media platform that connects Australia's leading independent retailers with brands ready to make an impact.
As the **Audience Insights and Analytics Manager**, you’ll lead the way in transforming campaign data, audience behaviours, and media trends into actionable insights for our suppliers, agencies, and internal stakeholders. This is a pivotal role designed for someone who thrives at the intersection of creativity, commercial impact, and analytical storytelling.
**In this Role**
- Be the voice of the data - analyze audience behaviour across retail, social, and traditional media.
- Deliver compelling insights that drive smarter campaigns, sharper targeting, and stronger business results.
- Monitor media trends and competitor activity to fuel innovation in campaign strategies.
- Create and present post-campaign reports (PCRs) that bring performance stories to life.
- Segment audiences and surface patterns using Excel, Power BI, and media monitoring tools.
- Collaborate with cross-functional teams to ensure insights are understood, shared, and actioned.
**You’re Likely a Match If**
- 5-8 years in media analytics, marketing research, or data analysis roles.
- A flair for turning complex data into clear, visual, and compelling narratives.
- Advanced Excel and Power BI wizardry.
- Experience with scan/POS data, shopper behaviour analytics, or Circana/FMCG data (bonus points).
- A passion for media, data, and the evolving world of Retail Media.
**Life at Metcash**
Experience a supportive and flexible work environment. We are a FlexReady accredited workplace
Enjoy a 5th week of annual leave every year after your first 6 months.
Benefit from 2 well-being days and 1 volunteer day annually.
An abundance of learning, development, and career growth opportunities.
12 weeks of gender-neutral paid parental leave for primary carers.
Proudly awarded “Bronze Employer for LGBTQ Inclusion”..
- ️A neutral gender pay gap of under 5% as published by WGEA 2023-2024
Gold accreditation by Mental Health Australia.
Incredible value discounts and perks through our team member benefits program.
**About Us**
Metcash is Australia’s leading wholesale distribution company, with revenue exceeding $18 billion in FY24. We’re also an ASX top 125 listed company.
We believe that it is absolutely vital to Australia that there is a sustainable, independent, family-owned business sector. Independent retailers support their local communities. We help them to be the ‘Best Store in Their Town’ by providing merchandising, operational and marketing support across our food, liquor and hardware pillars.
**_ Join us and become part of something bigger_**
**#LI-SS1**:
INFLA
