Head of Communications and Brand

1 week ago


Melbourne, Australia Baptcare Full time

About Us

At Baptcare, we care. Our Mission and Vision are lived through our WE CARE Values: for our residents, customers, clients, partners, and supporters; with the very young through to the very old, the vulnerable, with families through all of life’s stages and challenges.

Baptcare is a purpose driven organisation working across Victoria, Tasmania, and South Australia. Focused on providing residential and community care for older people and support to children, families, and people with disability, financially disadvantaged people and people seeking asylum.
Our Values are Wellbeing, Ethics, Co-creating, Accountability, Respect and Effectiveness.

About the Role

The team also manages interactions with external media for positive outcomes. The team are owners of Baptcare’s brand identity to ensure that it continues to remain relevant and promote what Baptcare stands for. As its leader, the Head of Communications and Brand will reimagine communications and brand to enhance the impact of Baptcare’s messages. They will also build the capability of team members through coaching and training and be the champion of communications and brand at Baptcare.

Key Duties

Format and implement the Communications and Brand strategy of Baptcare

Support the development of Communications plans across all segments and channels

Manage, support and coach Communication Advisers and Creative Team including reviewing and editing copy

Build stakeholder relationships with business areas (shared across the broader Communications team) and provide strategic advice to ensure the development of clear communications objectives and fit-for-purpose communications program.

Support internal stakeholders for communication materials, including preparation of speeches, briefing notes, summary of external reports (eg Royal Commission) and presentations that strongly demonstrate the foundation and values of the organisation, for the CEO, Executive Team and senior managers as required.

Coordinate the creation of content for distribution through internal channels, and external channels

Media monitoring and management where required on key issues affecting Baptcare, working collaboratively with our risk and operational teams.

Continue to refine Baptcare Brand materials and brand guidelines to ensure the Baptcare Brand is appropriately represented by all areas of Baptcare. This includes the development of tools, templates, and Brand library

About You

You are passionate about continuing to grow your career within Communications coming from a senior role. Solutions focused and up for making a difference, you align your approach to strategy to achieve organisational and divisional goals. You are a true business partner that instils trust in your stakeholders by demonstrating integrity and accountability.

Working as part of a close-knit team, you lead, collaborate with and support others, demonstrating respect in your day-to-day actions.

**You will ideally bring the following**:
Diploma/Degree qualification in Marketing, Journalism, Public Relations or Communications

Minimum 5 years’ experience in communications including internal and external communications experience

Excellent verbal and written communications including interpersonal, influencing and stakeholder management skills across all levels of an organisation and externally

Experience working within not-for-profit faith-based environment to ensure communications strategy messaging and implementation is strategy driven

Proven skills in the development, implementation and evaluation of internal communication tools, campaigns and resources which support communications within a multi business unit, multi-location business

Experience managing media requests and relationships, and ability to support reputation management strategies

For You

Baptcare is focused on living our values, not just talking about them. You’ll find the culture at Baptcare is one of genuine respect, support, and positive intention. We work hard to achieve results through change, continuous improvement, and ongoing focus on providing the best service delivery to our stakeholders.

A competitive salary, plus access to the tax benefits of salary packaging and novated leasing.

Hybrid working arrangements, where we predominantly work from home, attending the Camberwell office or sites as required.

Access to confidential counselling and support services.

Be part of an organisation and a team that is driven to make a difference to the lives of our vulnerable community members.

Only short-listed applicants will be contacted.

Applicants must have the right to work in Australia.

The successful applicant will be required to undergo a National Criminal History check.

Must have had or be willing to get a Flu vaccination and COVID vaccination

Baptcare is committed to building a respectful and inclusive workplace, appointing the best person for the role, and supporting diversity. We welcome applicants who



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