Head of PR and Brand Activations

**About us**

Sportsbet's purpose is to bring excitement to life for its customers and we do this by over-delivering on excitement through serious fun, disrupting the status quo and living our values. We’re a flexible, progressive, open-minded, and inclusive employer with over 7000 cool, clever and curious people around the world. We’re a global player, but in Melbourne, Sydney and Darwin we’re tight knit, with 800 of us bringing excitement to life every day.

Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools

**About the role**

Reporting to the General Manager of Creative Content, the Head of PR & Brand Activations role is responsible for leading outward PR strategies and plans that promote key initiatives and promote the business/product’s image and reputation. In addition to this, they are responsible for the planning and delivery of brand activations that ultimately drive newsworthy moments and talkability of the Sportsbet brand. The Head of role is a leadership position, with a Communication manager reporting into them and this role also serves as one of the key media contacts and representatives for the business. It’s an exciting position for someone who wants to lead others, lead brand activations that make the brand famous, and can act with urgency to implement fun ideas.

**Key responsibilities include**:

- Leading people to drive regular newsworthy and positive brand stories/activations for the business.
- Developing and implementing a comprehensive PR strategy to increase awareness of our brand, our mission and our impact
- Leading the planning, ideation and delivery of brand activations that drive talkability and newsworthy moments
- On the pulse with daily news to find clever ways to inject our brand into topical moments, and react with urgency to implement ideas
- Developing story ideas, creating and distributing press releases and media alerts to generate positive publicity
- Building and maintaining relationships with key media contacts, journalists and other external parties to secure coverage for our initiatives and activations.
- Media monitoring including delivering against reach targets, ROI’s and KPI’s

**About You**

You will be an individual with a strong background in Public Relations and/or Corporate Affairs. You must be able to demonstrate the highest levels of communication skills (written and verbal), strong leadership skills, and have the ability to stay on the pulse of what’s topical and move with urgency to maximise an opportunity.
- Proven experience working in a high-ranking PR position either in public relations, corporate affairs or communications
- Successful track record of garnering positive media coverage for a business or product in a complex business market
- Relevant degree level qualification or demonstrated equivalent
- Proven experience in leading and managing teams
- You have a knack for good humour and what ideas will drive positive brand fame
- Strong media relations skills, with a network of contacts in relevant media outlets and an ability to pitch stories effectively
- Ability to proactively identify new PR/brand opportunities and capatalise on these moments

**The Perks**

We don’t expect you to do all this for free, so along with a very competitive salary we will also provide you with:

- 25 days annual leave (a whole extra week of holidays)
- Tailored career development programs, as well as a commitment to developing Thought Leader and Specialist Talent programs
- Genuine flexible working and remote working policy
- Discounted gym memberships, free breakfast and loads of event and conference tickets and many more
- Best in class Parental Leave program with six months paid leave for Primary Carers

Sportsbet is committed to ensuring we create employment opportunities that suit your lifestyle. We’re open to discussing how this role might be performed in a part-time basis

We’re a flexible, progressive, open-minded, and inclusive employer who welcomes you for who you are, as you are.

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