Social Media and Marketing Coordinator

24 hours ago

Parramatta, Australia Just Better Care Full time

**ABOUT THE ROLE**

This role will be responsible for establishing and co-ordinating the execution of our marketing and content initiatives across all our online digital and social channels. This role requires creativity, fun, initiative and organisational skills. The role will be 2-3 days per week with flexibility and opportunity to work from home

**KEY RESPONSIBILITIES**
- Coordinate the end-to-end delivery of marketing campaigns across social media platforms to drive brand awareness and engagement.
- Manage the day-to-day marketing calendar and ensure key-dates for campaign launches are met.
- Use your initiative to create and plan content for upcoming events on the calendar.
- Content planning, copy writing and scheduling and responding to posts across various social media platforms - Instagram, Facebook, LinkedIn, TikTok & Pinterest.
- Assist with monthly on-site campaign photoshoots, e-comm shoots and video shoots (where necessary) to create a strong photo catalogue for use across multiple channels that strategically align with the brand.
- Identify and nurture relationships with influencers and ambassadors for the brand.
- Plan and coordinate eDM marketing including briefing the creative layout and create the copy to support execution of the plan.
- Help to drive results and conversions in our launches and promotions, with fresh and engaging content and ideas.
- Manage and monitor success across various social media platforms to ensure KPIs are delivered.
- Co-ordinate social media events and activations seamlessly, being the primary contact.
- Support and lead other traditional marketing initiatives as required as the brand grows and develops over time.
- Be flexible and curious in your approach, knowing that this role will adapt and pivot to suit a dynamic and evolving business.

**About you**

As an integral part of the team, you will be an effective team player that can manage multiple priorities with proven experience working in a fast-paced environment.
- Minimum 1 year experience in social media management and content creation
- Proven track record of creating engaging content that drives brand awareness and engagement
- A strong understanding of social media platforms, algorithms and best practices
- Proficiency in graphic design and video editing software
- Excellent communication skills, eye for detail and creative mind-set
- Experience using social media platforms for advertising and paid campaigns
- Knowledge of SEO and content marketing strategies, familiarity with analytics tools and reporting tools
- Tertiary qualification not mandatory but favourable

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