Marketing Manager

2 weeks ago

Brisbane, Australia Just Digital People Full time

Health & Wellness Sector
- Competitive salary + Free parking in Brisbane CBD
- Office-based role

**Our client**

We're working with an established and growing organisation in the health & wellness sector, who are looking to grow their marketing team

**Responsibilities**
- Product Knowledge and Expertise:

- Develop a deep understanding of the features, benefits, and unique selling points.
- Stay updated on industry trends, competitor products, and advancements in water purification technology to maintain a competitive edge.
- Sales Enablement:

- Collaborate with the Marketing Director and General Manager of Sales to create sales tools, training materials, and Partner support materials that effectively communicate the value proposition.
- Advertising and Promotion:

- Develop and implement integrated marketing campaigns that elevate brand awareness and drive demand across both B2B and B2C channels.
- Utilize various marketing channels to maximise campaign revenue, including digital, print, social media, events, and more.
- Customer Retention
- Accountable for the effective execution and ongoing optimisation of the Customer Reminder Service.
- Gather customer feedback through surveys, reviews, and other feedback channels to understand pain points and satisfaction levels.
- Develop targeted retention marketing campaigns to encourage repeat purchases and increase customer loyalty.
- Digital Marketing:

- Optimize the company website, landing pages, and other online assets to drive conversions and enhance user experience.
- Collaborate with Agency Partners to execute and optimize online advertising campaigns across platforms such as Google Ads, social media channels, and display networks.
- Execute the content marketing plan that aligns with the customer journey and addresses our target audience's pain points and needs.
- Collaborate with Agency Partners to improve the organic search visibility.
- Pricing and Product Management
- Analyze cost structures, production expenses, and profit margins to determine appropriate pricing models.
- Consider various pricing models, such as value-based pricing, subscription options, and promotional pricing, to drive sales and customer loyalty.
- Conduct market research and competitor analysis to understand pricing trends and customer expectations.

**About you**
- Physical product marketing
- Experience in both B2B and B2C is ideal
- Over 5 years of experience within marketing
- A genuine interest in the holistic health & wellness sector, and making an impact to people's lives through the work you do.
- Bachelor's degree in marketing, business, or a related field.
- Demonstrated success in developing and executing marketing strategies that drive product adoption and revenue growth.
- Excellent written and verbal communication skills, with the ability to craft compelling marketing content.
- Analytical mindset with the ability to interpret data and make data-driven marketing decisions.
- Creative thinker with the ability to innovate and differentiate our products in the market.
- Strong leadership and project management skills, with the ability to collaborate effectively with cross-functional teams.

**Benefits**
- Free CBD parking
- Competitive salary based on experience
- Volunteer days off

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