Media Specialist

The role of the Media Specialist is to support the broader media team across reporting on media data, performance and insights along with assisting the delivery of campaigns to market. Reporting into the Media Manager they will be responsible for campaign & performance reporting through media platforms, CRM & Sales dashboards, and pulling out actionable insights and recommendations on media optimisations across both the HCF & RT Health portfolio of products (including Flip).

Media Specliaist - HCF Australia

About the role

Join HCF’s Media team as our Media Specialist. Reporting to the Media Manager, you will support the broader media team across reporting on media data, performance and insights along with assisting the delivery of campaigns to market. You will be responsible for campaign & performance reporting through media platforms, CRM & Sales dashboards, and pulling out actionable insights and recommendations on media optimisations across both the HCF & RT Health portfolio of products (including Flip).

As Media Specialist you will keep ahead of digital advertising trends, use marketing automation and work in close collaboration with the Media Lead, Media Manager, Media, Member & Performance Manager

to identify opportunities to optimise media campaigns based on the data and insights they are able to derive from different platforms and sources to deliver on business growth strategy.

**Responsibilities**:
Work closely with the HCF Media team, Marketing, Analytics teams on ongoing reporting and insights across HCF and RT Health portfolio of products.- Support the team, to effectively build, execute and measure innovative digital marketing plans that support business growth strategy- Assist ongoing competitor analysis across various categories and help define new media trends- Ensure accurate budget delivery and management across multiple products and portfolios- Produce marketing activities and materials as required on time, meeting corporate standards for brand, design and writing

About You

You’ll be a Media Specialist with a minimum of 5 years experience in this space. You’ll have a digital media background with experience in Google Search and META. You will thrive in a fast-paced environment and have the ability to engage multiple stakeholders at one time, simplifying complex situations to the business. You are someone who takes pride in their work and is driven by overall team goals and success.

EssentialExperience in tech platforms such as the Google stack (SA360, DV360, CM), Facebook Ads Manager, Adobe Advertising Cloud- Agency and stakeholder engagement & management skills- Budget and financial management- Excellent organisational abilities such as multi-tasking and working under pressure- High attention to detail and project management skills- Ability to think independently and initiate suggestions for improvement where suitable- High level of written and verbal communication skills- A team player who encourages collaboration

The Desirable PartExperience in creative production and material instruction processes across offline and online channel- Experience in media budget management and budget reconciliation- Knowledge/experience of all media channels (E.g TV, OOH, Radio, Online Video, Social, Search)

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover over 1.9 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.

We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.

Culture & Benefits
- Purpose-driven passion_
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
- Wellness and work-life balance_
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover- 18 weeks of parental leave for all new parents- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
- Collaboration and inclusivity_
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnici