Media Specialist

Join HCF as our new Media Specialist focusing on International Business.

As Media Specialist you will keep ahead of digital advertising trends, using marketing automation and working in close collaboration with Media, Marketing & International Business teams to optimise HCF media campaigns based on the data and insights.

The HCF International Business unit is dedicated to supporting non-resident individuals in Australia through tailored health insurance solutions, primarily via Overseas Visitors Health Cover (OVHC). This includes visitors, temporary workers, and other non-student visa holders who are generally not eligible for Medicare, Australia’s public healthcare system.

We are seeking a talented and experienced Media Specialist to join our dynamic team. The Media Specialist will support the broader media team by reporting on media data, performance, and insights, and assisting in the delivery of International Business campaigns to market. Reporting to the Media Manager, you will be responsible for campaign and performance reporting through media platforms, CRM, and sales dashboards, and for pulling out actionable insights and recommendations that drive the success of International Business initiatives.

Key Responsibilities:
- Support the execution of media plans across the full funnel, including analysis, optimisation, and reporting.- Manage timelines, budgets, and stakeholder engagement.- Serve as the day-to-day agency liaison to deliver regular reporting and analysis of campaigns and media performance.- Identify and test data enhancements and audience segmentation initiatives.- Use multiple data sources to tell a cohesive story around media and business performance to internal stakeholders.- Stay ahead of digital advertising trends and use marketing automation.- Collaborate closely with Media, Marketing, and International Business teams to optimize media campaigns based on data and insights.

Skills, Experience, and Qualifications:

- Essential:_- Tertiary qualifications in digital advertising/marketing or related fields.- 7+ years of experience working across full funnel media campaigns, with a specialty in digital performance marketing, monitoring, reporting, and optimization of campaigns.- Experience with tech platforms such as the Google stack (SA360, DV360, CM), Facebook Ads Manager, and Adobe Advertising Cloud.- Strong agency and stakeholder engagement and management skills.- Excellent organisational abilities, including multitasking and working under pressure.- High attention to detail and project management skills.- Ability to think independently and initiate suggestions for improvement where suitable.- High level of written and verbal communication skills.- A team player who encourages collaboration.
- Desirable:_- Experience in digital performance media (SEM, Social, Affiliates, Display).- Salesforce CRM experience.- Knowledge of all media channels (e.g., TV, OOH, Radio, Online Video, Social, Search), with a key specialty in digital performance media.- Results-driven and solution-focused.- Pride in the work/tasks given.

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.

We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.

Culture & Benefits
- Purpose-driven passion_
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
- Wellness and work-life balance_
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover- 18 weeks of parental leave for all new parents- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
- Collaboration and inclusivity_
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
- Continuous learning and growth_
We believe in lifelong learning. HCF provides opportu