Head of Go to Market Strategy, Transaction Banking

**Req ID**: 84161
**Department**: Insto Transaction Banking Market Management
**Division**: Institutional
**Location**: Sydney
About Us
At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.
About the Role
As a Head of GTM Strategy, Transaction Banking, you’ll play a key role in helping to drive strategies for new strategic product initiatives within Transaction Banking, including real-time payment capabilities, data analytics products, B2B payment & financing products, cross-border payments, and liquidity management platforms. This role ensures clear value propositions are developed, effective customer segmentation and prospecting processes are followed, and works closely with sales, comms and marketing teams to deliver successful sales outcomes.
Banking is changing and we’re changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you’ll be building your future, while helping to build ours.
**Role Type**: Permanent
**Work Hours**: Full-time, 40hrs/week
What will your day look like?
**Your key responsibilities will include**:
Delivering integrated GTM strategies developed through a deep understanding of strategic business objectives, product portfolio, audience segments, and target industries, and using that expertise to create differentiated messages that can be activated across the right channel mix.
Partnering with business leads to align plans to strategic business objectives and milestones, meeting regularly with key stakeholders to gather input, provide feedback, and measure success.
Deliver and utilize market trends, competitive and customer research to shape how we position our solutions in the marketplace.
Create meaningful, relevant, and compelling narratives and sales tools for target audiences, supported by tangible proof points.
Quickly build strong relationships among product and sales teams across all functions and geographies within Transaction Banking.
Have deep empathy for users and adapt communication to best reach and engage our audience, differentiating ANZ. Excellent verbal and written communication skills are essential.
Manage highly interdependent, complex projects and keep various workstreams on track.
Act as a team player, collaborating across the various teams involved in successful product delivery and execution.
What will you bring?
To grow and be successful in this role, you will ideally bring the following:
Extensive experience in a sales, strategic product management or marketing or business development role
Proven experience in developing and executing GTM strategies for complex product portfolios.
Strong understanding of the financial services industry, particularly in transaction banking.
Ability to manage highly interdependent, complex projects and keep various workstreams on track.
Strong relationship-building skills and the ability to work effectively across different functions and geographies.
You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.
So why join us?
From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive.
But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and support you need to take the next big step in your career.
We're a diverse bunch at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more.
Job Posting End Date
30/01/2025, 11.59pm, (Melbourne Australia)