Marketing Lead

2 weeks ago

Melbourne, Australia Metro Trains Melbourne Full time

**Location**: Melbourne, VIC, AU

**Company**:metrotrain

**Why work for Metro?**
- Align marketing activities to key strategies and priorities for MTM
- Measure the impact of content created and its translation into business benefits
- Metro's flexible work policy will allow options for a hybrid working model
- The Corporate Affairs team focuses on employee development by offering opportunities to progress careers internally
- All Metro Employees receive a free Myki pass that allows free Public Transport in Victoria

**The Position**
The Marketing Lead will manage the creative execution and operational delivery of marketing campaigns, products, and information to maintain and enhance the MTM passenger experience.

The position interfaces with the Department of Transport areas, including Marketing, Customer Experience, and other external stakeholders, to ensure their passenger and community communications expectations are effectively integrated with MTM channels.

**Responsibilities**
Reporting to the Senior Manager of Marketing, Key responsibilities include:

- Develop and implement a yearly marketing channel plan aligned to the strategic marketing pillars, identify the audience/s for each channel, the objectives and benchmarks for each channel’s performance and how channels are to be used to deliver effective campaigns.
- Proactively monitor operational data and customer feedback over the year to identify issues that tactical marketing campaigns can address.
- As required, develop campaign briefs for work to be undertaken by external agencies and manage the agencies to develop and deliver campaigns to address operational and safety issues.
- Develop performance measures for each campaign to assess its effectiveness.
- Ensure that all campaign messaging is aligned with Metro’s strategic plan and the overall corporate narrative.
- Advocate for the MTM needs and perspectives with the Department of Transport in developing and delivering passenger and public campaigns to address network-level issues that impact passengers and the community.
- Engage with internal stakeholders to identify employee issues that can be addressed through marketing solutions and develop practical solutions where relevant.

**About You**
Ideally, you will have a
- Tertiary qualification in marketing or business or equivalent relevant experience

Demonstrated experience in:

- Providing campaign development advice across multiple business areas in a large organisation
- Working with advertising agencies
- Understanding government

This is a fantastic opportunity to build on the career you've developed to date and take it to the next level by making a tangible impact that matters.

If what you’ve read resonates with your values, experience and career aspiration then we want to hear from you

  • Digital Marketing Coordinator

    1 day ago

    Melbourne, Victoria, Australia Momentum Marketing Full time $60,000 - $80,000 per year

    We're Hiring: Digital Marketing Coordinator Melbourne, VIC | Part-Time Contract (3 Days/Week, over 5 days) Apply: | Contact: Sarah Howard-Whiteley – Are you acreative and results-driven digital marketerwith a passion for storytelling, strategy, and social media? We're looking for someone just like youMomentum Marketingis seeking aDigital Marketing...

  • Marketing Lead

    4 weeks ago

    Melbourne, Victoria, Australia Philanthropy Australia Full time

    Our clientPhilanthropy Australia is the national peak body for philanthropy organisation working to achieve a generous and inclusive Australia through more and better giving.Philanthropy Australia is an independent non-profit organisation with more than 900 members including non-profit organisations, trusts and foundations, families, professional advisers...

  • Marketing Lead

    2 weeks ago

    Melbourne, Victoria, Australia Philanthropy Australia Full time $90,000 - $120,000 per year

    Our clientPhilanthropy Australia is the national peak body for philanthropy organisation working to achieve a generous and inclusive Australia through more and better giving.Philanthropy Australia is an independent non-profit organisation with more than 900 members including non-profit organisations, trusts and foundations, families, professional advisers...

  • Marketing Lead

    7 days ago

    Melbourne, Australia Six Degrees Executive Full time

    Location: - Melbourne- Job Type: - Permanent- Salary: - Competitive Salary Range- Contact: - Hong SilverAbout the Business: Our client is a property private equity visionary, igniting the industry with their transformative approach to regenerating and developing commercial properties. Their unwavering commitment to innovation and excellence has consistently...

  • Marketing Lead

    5 days ago

    Melbourne, Victoria, Australia Zeller Full time $80,000 - $120,000 per year

    About ZellerAt Zeller, we're champions for businesses of all sizes, and proud to be a fast-growing Australian scale-up reimagining business banking and payments.We believe in a level playing field, where all businesses benefit from access to smarter payments and financial services solutions that accelerate their cash flow, help them get paid faster, and give...

  • Marketing Lead

    4 weeks ago

    Melbourne, Victoria, Australia Department Of Transport And Planning Full time

    Title: Marketing LeadRequisition ID: 8346Work Type: Fixed Term Full TimeFixed Term Period: Not ApplicableLocation: Melbourne - CBDDate Posted: 5 Sept 2025About UsWe create thriving places and connected communities.We bring together transport, planning, land use, precinct and policy functions in a single department to deliver the best outcomes for...

  • Marketing Lead

    7 days ago

    Melbourne, Victoria, Australia Hope & Glory Full time $80,000 - $120,000 per year

    Up to $115K base + superMelbourne's eastern suburbsOnging role / flex conditionsHope & Glory is proud to support the appointment of a Marketing Lead - a role with scope across consumer campaigns, brand stewardship, and above-the-line activity in a fast-paced, competitive sector.This is a high-performing marketing team within a respected international...

  • Market Lead

    2 weeks ago

    Melbourne, Australia Bureau Veritas Full time

    Have you ever found yourself asking if your current company can offer more? “I want to work in a supportive environment that also gives me the room to do my own thing” “I want to work in a company with a global reputation that opens the doorway to countless future possibilities” Make an impact doing work you can be proud of at Bureau Veritas. Your...

  • Sales and Marketing Lead

    1 week ago

    Melbourne, Victoria, Australia Private Advertiser Full time $80,000 - $120,000 per year

    Sales & Marketing Lead – Niche Property Testing & ReportingFull-Time | CBD Location | Car Allowance + Advertising Allowance ProvidedA new subsidiary business is being established to deliver specialised testing and reporting services for new home purchases. The service integrates mould testing, leak detection, engineering assessments, building inspections,...

  • Marketing Lead

    1 week ago

    Melbourne, Australia Tennis Australia Full time

    At Tennis Australia, we’re creating a more playful world through tennis - for everyone. From grassroots to Grand Slams, tennis brings people together, inspires communities, and builds champions on and off the court. We’re a team of imaginative and passionate people who believe in the power of sport to make a difference. If you're ready to help us serve...