Regional CRM Executive

Job Title

Regional CRM Executive

**Job Description**:
Join us and play an important role in revolutionizing the way we communicate with clients.

Support the rollout of our global and local communications strategy and roadmap by ensuring excellent and efficient delivery using our comms technology (Salesforce Marketing Cloud).

Join the game-changers

The purpose of this role is to realise the CRM team's vision to operate a world class centre of excellence that supports our regional and local markets in crafting CRM programmes that deliver engaging, personalised client experiences across multichannel touchpoints during the client lifecycle.

To support this, we are looking to appoint a CRM Executive to join a newly created regional CRM team to support the delivery of a future state CRM strategy for IG, with the aim of creating data-led communications across our clients' lifecycle. The role will work closely with our Group centre of excellence, as well as markets within the UK, APAC+ and Emerging Markets region to ensure that we deploy best in class CRM, localise standardised best practices and keep a keen eye on performance and continuous optimisation of our campaigns and journeys.

The role will report into the Senior Regional Marketing Manager and will work closely with local markets and agencies to execute on our strategy.

What you’ll do
- Work with the Group CRM team as well as the local marketing partners to understand their objectives and inform & shape these based on operational capabilities.
- Help execute delivery of a pipeline of requests from stakeholders, ensuring all requests are well defined, prioritised, clearly understood, and delivered to the highest possible quality.
- Be a brand guardian and ensure that all communications are delivered according to IG's brand guidelines and brand experience principles
- Support our marketing colleagues across the UK, APAC+ and Emerging Markets region in adapting the global CRM strategy for local relevance
- You will also ensure wider marketing teams are fully upskilled in best practices in order to create a engaging, immersive communications experiences.

Who you’ll be

You’re upbeat and enthusiastic, and you have an open mind and a curious, can-do attitude.

You want to be part of a proudly carbon-neutral company that embraces diversity and welcomes everyone with respect, regardless of race, age, sexual orientation, gender, identification, faith or culture.

To successfully deliver to this role you must demonstrate the following:

- Experience in activating strategy recommendations for CRM, building and activating customer journeys
- A working understanding of Salesforce Marketing Cloud or other marketing automation technology
- An understanding of GDPR and Data Privacy regulation
- A passion for learning, and a creative eye for detail
- Experience of the retail financial environment would be an advantage
- Strong stakeholder, project management and collaboration skills

We’re looking for tenacious, curious, eager and open-minded people who are comfortable with falling fast to help us maintain our industry leadership. We recruit based on excellence, and believe that diversity is vital to success. We have zero tolerance for bullying, harassment or any other behaviour that stifles innovation and collaboration.

You, like us, understand the importance of collaboration and are driven to be the best in what you do. You embody our three core values - to champion the client, learn fast together and raise the bar.

How you’ll grow

Your personal and professional development are important to us.

The CRM team has been reshaped for future success, and we have opportunities across Group and Regional Marketing to broaden your skills and gain experience. There'll be opportunities to move into these areas, and others across IG, as you develop.

The world of CRM is ever-evolving, and you'll be supported with training opportunities, both on the job and through courses, to keep up to speed with the latest trends in the industry.

If you connect with our vision and can get behind it, you’ll be rewarded with countless opportunities to experience new things and enhance your abilities.

What you’ll get

As well as having the chance to attend regular social events and join special-interest groups, you get an attractive selection of benefits working with IG:

- Matched giving for your fundraising activity
- Work-from-home opportunities
- Performance-related bonuses
- Health insurances
- Online career-focused technical and leadership trainings e.g. unlimited access to LinkedIn Learning platform
- Funding for training or studies relevant to your role
- Contribution to gym memberships and more
- A day off on your birthday
- Two days’ volunteering leave per year
- Participation in Employee Share Schemes Employee assistance programme
- Comprehensive global and local onboarding process - to the company and to your role
- Option to participate and create ESG initiat