CRM Specialist

This is a 12 month Maternity leave contract

**You’ll make an impact by**:

- You will work with the Customer Experience, Product, Digital, Branch and Call Centre teams to build one to one customer journeys and contact strategies, executing campaigns that address the customer lifecycle and their financial motivations.
- You will be responsible for creating memorable 1:1 experiences directly with our customers that will deepen their relationships with us and drive sustainable growth in retention as well as cross sells.
- Plus, you have the chance to be part of something different in this growing organisation. We are a bit smaller than the majors and we do things a little differently. Importantly, we want to see you grow your career and help you be at your best. Our customers want to escape being treated as a number, and so do you. So, set your sights high, make a difference and drive your own development with our team. We want you to be a part of our story.
- _Customer Engagement_

You lead and manage customer journey communication plan end-to-end, which includes but is not limited to:
Creating the CRM program with best practice CRM design principles in mind
Turning data into action by developing an understanding of customer behaviour, and translating these into a design and crm program
Manage all approvals for the activity, ensuring it adheres to compliance, regulatory and legal requirements
Implement test & learn plans and post campaign analysis to deliver better value and conversion
Own and drive the efficiency and effectiveness of one-to-one marketing to Credit Card, Personal Loan and Business customers
- _Personal Leadership_

You are accountable for contributing to a culture of exceptional service, teamwork, commitment to excellence and a professional ethic that enables the achievement of team and organisational objectives.
communication and providing ongoing team direction.
Your key team measures of success are team engagement and internal customer
- _Relationship Management_

You foster strong working relationships with internal and external stakeholders, building a shared understanding and partnerships that deliver real business results. You effectively manage suppliers to drive innovative campaigns, ensuring speed to market. You ensure timely and cost-efficient delivery through effective engagement of key stakeholders, role-modelling our member first heartbeat as you find solutions that really deliver
**Do things differently with us**

**To succeed in this role, you will have**:

- 3+ years CRM, data driven and/or loyalty marketing experience
- Business/Marketing Degree and/similar tertiary qualifications
- Adobe or Salesforce experience highly desirable
- Financial Services or insurance background highly regarded

**Why Great Southern Bank?**

Whatever your role with us, you’ll be part of a force for good. We’re owned by our customers right here in Australia, so our success benefits everyday people and families. Working at Great Southern Bank, you’ll also enjoy a range of fantastic benefits, some examples include:

- Helping you unlock a brighter future by investing in your development and wellbeing, offering you study leave, a day for you and professional wellbeing coaching.
- Benefits that support you and your wellbeing so that you can thrive at work and at home, today and tomorrow. Enjoy access to our wellbeing centre and the flexibility to work from home two days a week.
- Helping you to achieve your financial goals and positively impact your family and community. We offer discounts on a wide range of Great Southern Bank products and services such as savings and transaction accounts, insurance, home loans and more

**Imagine working for a bank that truly helps people. You can.**
- At Great Southern Bank, we're committed to building a strong, inclusive and diverse workplace, where people feel a sense of belonging and are valued, connected and respected. We value diverse backgrounds, cultures, abilities, ideas and experiences; recognising the benefits they bring to our work, our communities and the way we help our customers. We support and promote an inclusive culture through flexible ways of working, collaboration, and fair and equitable decision making that empowers our people to be at their best every day._