Digital Marketing Specialist

**Join a leading Talent Acquisition and Recruitment Technology organisation, based in Brisbane, QLD**:

- **Be rewarded with a competitive remuneration package plus other benefits**:

- **Take ownership in enhancing Scout Talent's digital presence using your marketing skills**

**About Us**:
We help organisations to hire the best talent, with a combination of top-rated talent tech, and specialist support. Our platform features leading software solutions including a recruitment CRM, ATS (with embedded AI), talent pipelining engine, learning management system, and more. Underpinning all that we offer is our team of talent acquisition specialists who partner with internal recruitment teams to help bring their talent strategy to life

**Your New Career**:
As a **Digital Marketing Specialist** at Scout Talent Group, you will enhance the digital presence of several brands and refine customer and prospect communications. In this unique position, you will focus on managing and elevating our digital footprint, with the goal of building stronger relationships and generating leads among prospective customers.

You will play a pivotal role in our company's growth trajectory, working alongside a dynamic team that includes three other marketing specialists and a Salesforce Administrator. This is a golden opportunity to work closely with our senior leadership and make a tangible, lasting impact.

Reporting to the Global Marketing Lead, you will be responsible for ensuring our digital marketing strategies are innovative and impactful, designed to meet the evolving needs of our audience and enhance our online visibility.

Reporting directly to our Global Marketing Lead, your responsibilities will typically include, but are not limited to:

- Personalising our interactions with prospects and customers using data on customer behaviours.
- Coordinating targeted audience segmentation strategies, ensuring our digital campaigns are sharp and impactful
- Managing and optimising multiple websites for functionality, user experience, and conversion
- Creating new websites or landing pages with the ability to mock up designs, write content, and build websites or landing pages using Elementor WordPress website builder
- Building retargeting and search ads to boost web traffic
- Developing and executing an SEO strategy to boost rankings for non-branded keywords

Located at our global headquarters in the heart of **Milton, Brisbane**, this role offers the unique opportunity to shape our brand's future in the digital and customer communication realms, driving initiatives that will significantly impact our market presence and customer engagement.

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**About You**:
To qualify, you must have professional experience in digital marketing, focusing on CRM solutions and marketing automation. You must possess a minimum of 2 years of experience in developing and implementing automation flows, managing automated communications, and crafting digital advertising campaigns.

**Proficiency in WordPress, Elementor, HubSpot Marketing Hub, Salesforce, and Figma is highly desirable. Additionally, you must have strong developer skills, HTML coding experience, and experience managing SEO strategies to drive organic traffic effectively.**

**Your expertise in Graphic Design, Content Creation, Web Development, and Digital Advertising will drive our digital marketing success.**

Additionally, the following background will be highly valued:

- Significant experience in leading growth strategies and managing digital projects
- Strong technical proficiency in CRM systems, capable of overseeing multiple platforms
- A track record of strategic growth in previous roles, aligning marketing and CRM initiatives with business objectives
- Expertise in leveraging cutting-edge technology to enhance marketing effectiveness
- Innovation skills, including the integration of emerging technologies like generative AI into marketing strategies

Your skills and attributes include:

- Exceptional communication and collaboration skills, with a knack for crafting clear, engaging written communications
- A dynamic adaptability, thriving in changing environments and embracing new challenges with creative solutions
- A data-driven mindset, focusing on leveraging insights to optimise campaign performance and improve customer experiences
- A commitment to ongoing professional development, with a passion for learning and a desire to grow within the role and the company

This position offers an unparalleled opportunity to shape our customer communication strategies and make a significant contribution to our company's growth.

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**About the Benefits**:
As a valued member of the team, you’ll be rewarded with a **competitive remuneration package - **negotiable based on your skills and experience.

Additionally, you’ll also enjoy the following benefits:

- **Performance-based monthly incentives**, based on your performance and key deliverables
- Career developme