Marketing Specialist

**Advertising Strategy Development**:

- **Design, plan, and implement advertising policies and campaigns to meet sales targets and business objectives.**:

- **Collaborate with senior executives to align marketing strategies with overall business goals and consumer expectations.**:

- **Client and Executive Advisory**:

- **Provide expert advice to clients and executives on the most effective advertising strategies and campaigns to reach specific target markets.**:

- **Customize advertising approaches based on industry trends and market demands to maximise reach and impact.**:

- **Consumer Awareness and Promotion**:

- **Develop strategies to increase consumer awareness and effectively communicate the value proposition of products and services.**:

- **Tailor promotional tactics to highlight key product features and benefits, aiming to drive consumer engagement.**:

- **Advertising Production Coordination**:

- **Oversee the execution of advertising campaigns, managing the creative process, including artwork, copywriting, media scripting, and video production.**:

- **Ensure media placement is done within time and budget constraints, working closely with internal and external creative teams.**:

- **Consumer Data Analysis**:

- **Analyse and interpret consumer data, including purchasing patterns, preferences, and demographics, to inform marketing strategies.**:

- **Trend Prediction and Market Insights**:

- **Monitor and predict consumer trends and preferences, staying ahead of market shifts and helping shape marketing strategies.**:

- **Utilize data analytics and market research to forecast future consumer behaviour and refine marketing efforts accordingly.**:

- **Market Research and Demand Analysis**:

- **Conduct in-depth research into potential demand, market characteristics, and customer behaviours for new and existing goods and services.**:

- **Collect and analyse statistical data, providing actionable insights for product development and campaign strategy.**:

- **Business Growth Support**:

- **Contribute to business development by preparing and executing marketing objectives, policies, and programs designed to support growth.**:

- **Partner with other departments to ensure cohesive marketing and sales alignment that drives sustainable business performance.**:

- **Commissioning and Market Research**:

- **Commission and manage market research initiatives to identify new market opportunities and assess consumer needs for both new and existing products.**:

- **Analyse findings to guide marketing decisions and business strategy formulation.**:

- **Marketing Advisory**:

- **Offer guidance on all elements of the marketing mix, including pricing strategies, advertising campaigns, sales promotions, distribution channels, and customer relations.**:

- **Ensure marketing efforts are tailored to the unique needs of the market, adapting to consumer preferences and competitive dynamics.**

**Required Skills & Qualifications**:

- **Bachelor’s degree in marketing, Business, or related field.**:

- **Proven experience (1+ years) in marketing, advertising, or related areas.**:

- **Strong understanding of market research methods, consumer behaviour, and digital marketing.**:

- **Excellent project management skills, with the ability to coordinate and deliver campaigns on time and within budget.**:

- **Advanced communication and interpersonal skills for client and team collaboration.**:

- **Proficiency in marketing tools and software (e.g., Google Analytics, SEO, social media platforms, CRM systems).**:

- **Ability to analyse data and trends to drive marketing strategies.**
- **Creativity and innovation to stay ahead in competitive markets.**

**Job Types**: Full-time, Permanent

Pay: $80,000.00 - $101,335.50 per year

Schedule:

- 8 hour shift

Work Authorisation:

- Australia (preferred)

Work Location: In person