Digital Marketing Specialist

5 days ago

Macquarie Park, Australia Konica Minolta Business Solutions Australia Full time

About Us
Konica Minolta is innovative, robust and continually evolving. From printing, scanning and copying to cloud storage and robotics, our award-winning products and solutions help companies to transform and move information faster. Our people make this possible. We strive to create and maintain an inclusive workforce as diverse and capable as our class-leading solutions.
About the role
We are currently seeking a passionate and enthusiastic Digital Marketing Specialist to join our Marketing team Reporting to the Digital Marketing & Performance Manager this exciting role isresponsible for supporting and executing Konica Minolta’s digital marketing strategy. The Digital Marketing Specialist will focus on delivering marketing KPIs, including increasing lead generation, improving customer engagement and driving better cost per acquisition.

**Requirements**:

- Manage the digital marketing calendar and social media schedule
- working closely with media agency to ensure that deliverables and timelines are met
- Collaborate with internal teams to create landing pages designed to achieve KPI’s and improve user experience
- Analyse and identify data trends to provide informed insights that help direct campaign strategy
- Work closely with the SEM agency to improve paid and organic performance
- Measure and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
- Moderate and support live webinars - rehearsals, automation, and post-briefing results
- Provide support across Digital Marketing team initiatives

Who are we looking for?
- Relevant tertiary qualification - bachelor’s degree in marketing, communications, or related field
- 3- 5 years’ experience working in a similar digital marketing role
- Demonstrated experience in implementing digital marketing campaigns in a B2B sales environment
- Experience using Marketo and Kentico (preferred)
- Experience in copy writing for web (preferred)
- Solid understanding of Google Analytics and other digital platforms
- Strong communication and presentation skills
- Motivated self-starter, ability to work as part of a team and independently
- Strong attention to detail

**Benefits**:
You will enjoy a collaborative team culture where you will be supported and empowered to contribute your ideas and identify opportunities to develop your team and yourself. We are dedicated to the values of diversity and inclusion and have a firm commitment to ethical practices and corporate responsibility.
Konica Minolta is committed to providing a working environment that is inclusive and fair to both women and men. Progressive policies such as our domestic violence policy; paid parental leave and flexible workplace policies enable our people to balance work and life responsibilities. We have been thrilled to receive a citation from the Workplace Gender Equality Agency (WGEA) as an Employer of Choice for Gender Equality 5 years in a row.
Equal Opportunities

Join our Team and thrive in an environment built on strong Collaboration, continuous Learning and personal Growth. Everyday at Konica Minolta is an opportunity to share your Ideas, influence Change and engage with colleagues from diverse backgrounds and experiences.

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