Remote Paid Search Specialist

3 days ago


Perth, Australia Brafton Full time

**JOB SUMMARY**
The Paid Search Specialist works with Brafton's Manager of Paid Search to create, polish, and execute successful PPC campaigns for our clients. He or she is an independent contributor who is comfortable launching, managing and optimizing campaigns.

The Paid Search Specialist has experience and expertise concerning every aspect of successful paid search efforts, including:

- Account, campaign and ad group set up
- Conversion tracking
- Ad copy creation
- Keyword research and selection
- Budget management
- Report creation and presentation

**REPORTING**
This role is within Brafton's Paid Search team and reports into the Manager of Paid Search.

**ESSENTIAL JOB FUNCTIONS**
- Research and create PPC campaigns:

- Define keyword targets using various tools such as SEM Rush, SpyFu and Google Keyword Planner.
- Advise on monthly campaign spend levels with the client's budget and goals in mind.
- Create and/or revise ad copy and messaging.
- Set up all components of campaigns and ad groups, including ensuring that all tracking is correctly and fully implemented.
- Create and present compelling paid search proposals/audits.
- Successfully execute planned campaigns - optimizing on a daily basis, as necessary, in Google Ads or any other tools and platforms in use.
- Report on your results internally and externally in a clear, compelling fashion.
- Collaborate closely with the account’s internal stakeholders and client contacts.
- Bring a consultative approach to client campaigns, proactively ideating around and bringing forth the best possible paid search strategies to achieve client's marketing goals within budget.
- Understand PPC best practices and provide insight through client deliverables.
- Reliable management and reporting of monthly assigned PPC work.

**KEY SUCCESS FACTORS**
- Strong working knowledge of Google Ads, Google Analytics, Google Search Console, Bing Paid Ads, conversion tracking and ROI based digital ad campaigns.
- Demonstrated ability to successfully manage PPC campaigns for B2B/B2C clients.
- The ability to craft a compelling proposal.
- The ability to create clear reports with riveting ROI narrative.
- Strong interdepartmental and interpersonal skills.
- The ability to work at a computer during standard working hours.
- Meet scheduled and proposed deadlines.
- The drive to consistently improve upon current ROAS and other PPC metrics (CTR, CPC, CPA, etc.).

**SKILLS & REQUIREMENTS: (Required for external job postings)**
- Bachelor’s degree preferred.
- Minimum two years of relevant work experience
- Excellent written and verbal communication skills
- Expert knowledge with the following technologies/software/programs/processes:

- Google: Ads, Keyword Planner Tool, Search Console, Analytics, gMail
- Basic Knowledge in or experience with similar tools such as: SearchAds360, SEMRush, Searchmetrics, Raven Tools, Buzzsuomo, Moz, Wordstream, Spyfu, or similar platforms.
- Basic knowledge of PPC conversion tracking and ability to troubleshoot assignments.
- Ability to adapt to new software and changes in the paid environment quickly
- Ability to meet deadlines within a fast-paced marketing Agency environment

**TIME BREAKOUT**:

- 20 percent client communication
- 20 percent internal communication
- 40 percent execution/production
- 10 percent reporting
- 10 percent miscellaneous

**EQUAL OPPORTUNITY**: Brafton is an Equal Opportunity employer. In addition to federal law requirements, Brafton complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfers, leave of absence, compensation and training.


  • Search Specialist

    2 weeks ago


    Perth, Australia The Brand Agency Full time

    We're looking for a skilled search professional to join our Perth team. **You are**: Someone analytical, who can also embrace their creative side and work collaboratively with a team. You ideally have experience in SEM, SEO and digital analytics. **We are**: The Brand Agency, WA’s most successful advertising and technology agency, part of WPP. **What...


  • Perth, Australia Business Development Full time

    Career Opportunities with UniTrust Financial Group A great place to work. Careers At UniTrust Financial Group Current job opportunities are posted here as they become available. Are you looking for a flexible remote position with significant earning potential? InsuraTec is seeking driven and client-oriented individuals to join our team as a Sales and...


  • Perth, Australia Paperform Full time

    Full-Time Role, remote, Perth timeline Monday - Friday 9am - 5pm AWST Timing will adjust depending on daylight savings changes (an hour either side) **APPLY HERE**: - css-task.paperform.co **Job Highlights**: - Work and learn alongside an innovative team in a fast-growing SaaS company. - Potential role progression into other teams like Product and...

  • Telehealth Consults

    5 days ago


    Perth, Australia Doctor Connect Full time

    Pathway to Fellowship via RACGP PEP/FSP - Workload is a mix of telehealth & monthly visits to rural practices - Live in Perth metro & pursue your chosen GP pathway **THE OPPORTUNITY** - VR and nonVR GPs required to join this GP program servicing Rural and Remote patients - GP services dispensed in person and via telehealth - You’ll be paid to travel to...


  • Perth, Australia FrameWork Search and Select Health Full time

    **$65-85k + Super + Industry Leading Commission Structure**: - **Quarterly team events & social activities, annual work celebrations & more**: - **Flexible work arrangements, Central Perth office location, training & development opportunities & more on offer** **About Framework Search & Select Health** Backed by a global entity, we are a specialist...

  • Field Assistant

    3 days ago


    West Perth, Australia ACRUX Search Pty Ltd Full time

    **ACRUX Search** are currently sourcing a** **Field Assistant** to support an experienced team of Geologists in a remote exploration and development environment, working a 2:1 FIFO Roster. **Saturn Metals Limited** is a Western Australian gold exploration company who listed on the ASX in 2018. They own the highly prospective Apollo Hill Project comprising...

  • Executive Manager

    2 weeks ago


    Perth, Australia Hunter Executive Search Consultants Full time

    Provide strategic and operational advice on a range of workforce matters - Lead a dedicated team of eight HR staff - Represent AAWA in all IR matters, and lead IR negotiations Hunter Executive Search Consultants are currently working in partnership with The Autism Association of Western Australia to source an experienced and confident Human Resources /...

  • Remote in Australia

    3 days ago


    Perth, Western Australia Abby Health - Quality Care, Online-First Full time $180,000 - $250,000 per year

    About Abby HealthAbby Health is Australia's busiest online clinic, built for the future of primary care.Founded in 2023, Abby was established to address one of the most urgent issues in Australian healthcare: access. With one in three Australians now without a regular GP, we're reimagining how people access everyday care—without losing what makes care...

  • Payroll Specialist

    2 weeks ago


    Perth, Western Australia Professional Search Group Full time $60,000 - $80,000 per year

    Payroll Specialist // Part-TimePerth CBD - 16 hours per week (school hours welcome, except the Monday prior to pay run)6 - 12 months Part-Time$ $60.00 ph.We are seeking a Payroll Specialist to join our team on a part-time basis to manage a fortnightly payroll. This role is ideal for someone who values flexibility, attention to detail, and enjoys working...


  • Perth, Australia Qualio Full time

    **About Us**: Qualio is on a mission to empower life science teams to launch and scale life-saving products. We're doing that by building a connected and integrated quality management platform for the entire life science ecosystem. Qualio is trusted by 100s of highly regulated international customers, ranging from the bleeding edge of computational biology...