Head of Marketing

Posted: 19/11/2024- Closing Date: 20/12/2024- Job Type: Contract- Location: Melbourne- Job Category: Marketing- 10-month parental leave contract role.
- Be part of a diverse family that celebrates drive, teamwork, courage, and accountability.
- Immerse yourself in a flexible, supportive, and vibrant culture where you will really feel at home.
- Work with a global, growing, and award-winning events and media company.

Diversified is a global events and media company that provide market access, education, and information to a range of business communities. We run face-to-face events, digital products, and publications in a range of different industries. We pride ourselves on offering unique customer experiences that deliver true business value and a great return on investment for our exhibitors and clients. And we truly recognise that through our diverse yet dynamic team we can continue to achieve the exceptional.

This is a 10-month parental leave contract role that will finish in November 2025.

The Head of Marketing & Digital is a critical role, sitting on the Diversified Australia Leadership Team with a broad and strategic remit that encompasses both the Marketing and Digital functions. This role is pivotal to the organisations’ success, ensuring that the development and implementation of the marketing and digital strategies aligns to the overall objectives of Diversified Australia as part of the global business.

**Desired Skills and Experience**:

- Work closely with the Head of Product, Head of Sales and Head of Delivery to align marketing initiatives and communications with event brand strategies, sales plans and delivery logistics
- Inspire and lead a high-performing team of marketers where performance is a combination of living the company values and results achieved, tied to overall business vision and strategy
- Be an engaged and active member of the Leadership Team ensuring the common business goals are understood and promoted within the M&D team to drive cross-functional collaboration
- Accountable for managing marketing and digital costs and investments
- Maintain the funding model, budgets, and ROI for all channels including the digital channels
- Lead the day-to-day operations of our Digital Department, ensuring our digital footprint and execution is the best representation of the brand across our websites and digital products
- Manage and enable data flow and integration between key platforms, including CRM, CMS, EMS, event apps, online research and registration
- Play a key role in the change management process, including involvement in the implementation of new marketing technology rollouts as well as supporting marketing software and user adoption
- Support the marketing team in the planning, development and execution customer acquisition and demand generation strategies that are aligned to brand and commercial priorities
- Develop strategies for driving customer retention by leveraging data to identify trends and opportunities for ongoing engagement
- Oversee creative concept development and the preservation of brands through execution of campaign channels
- Collaborate and support the marketing team to create, update, and maintain properties such as websites, registration pages and social profiles
- Work with external vendors and agencies to ensure the smooth execution of campaigns, maintaining budgetary control and delivering on deadlines

**About You**
- Proven experience in a senior marketing role, preferably within the B2B events or exhibition industry.
- Proven ability to forge strong collaborative relationships; to build trust and credibility; to influence and engage; to drive for results.
- Previous experience with brand marketing, campaign management, digital platforms review and execution, managing P&Ls.
- Excellent people management skills with an ability to thrive under pressure.
- Strong leadership skills with the ability to motivate and inspire cross-functional teams.
- Skilled at coaching, mentoring, and guiding a diverse team, including remote employees.
- Exceptional strategic thinking and problem-solving abilities.
- Excellent communication and interpersonal skills.
- Commercial acumen and budget management experience. Demonstrated ability to create, monitor and evaluate budgets and business plans at a portfolio level.
- Demonstrated capacity to manage multiple tasks simultaneously.
- Time management and organisational skills with the ability to prioritise tasks efficiently.

**Why work for us?**

As you embark on your new career with us, we will give you the tools you need to succeed and provide you with tailored training and support to get you up to speed quickly. We will give you every opportunity to reach your full potential and enjoy a successful career. We pride ourselves on our dynamic, flexible, and fun working environment with a strong commitment to our people’s wellbeing, and a global focus on sustainability and DE&I. Hybrid working, opportunities to be de