Lead Associate Trading Director
1 week ago
The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers - and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.
So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk
WHAT YOU WILL BE DOING:
- Manage a team of both Trading Specialists and Senior Trading Specialists- Work with internal teams to create 12-month growth strategies that help achieve client’s goals and objectives.- Lead and create RTB buying strategies, optimization algorithms, and data visualization.- Become a leader in best practices for The Trade Desk platform and offer insights on how to improve campaign effectiveness through the platform’s functionality. Mentor clients leveraging this expertise.- Combine data analysis and client feedback to create optimization strategies and provide solutions for complex campaigns to meet client objectives.- Work closely with Product Management and other cross-functional teams to help define features and enhancements to improve the platform.- Help build our trading best practices, including creating training collateral and internal resources.- Understand and effectively communicate The Trade Desk’s value proposition, technology, processes, and partnerships, as they relate to growth of current client accounts.- Help build the Client Services practice, including developing training material, customer facing assets, and internal resources for trading media through our platform.
WHAT YOU BRING TO THE TABLE:
- 7+ years of programmatic, hands-on DSP and/or online ad operations experience.- 3+ years of client-facing experience & team management experience.- Strong leadership skills: ability to set and communicate goals, measure accomplishments, hold team accountable, and give useful feedback; delegate and develop; keep people informed, and provide effective coaching.- Experience in working with ad exchanges, aggregators, ad servers, and other optimization platforms.- Solid experience in trafficking and optimizing CPA, CPC direct marketing campaigns preferably in an RTB environment.- Solid experience in Excel including pivot tables, chart-making, and manipulation of data sets.- Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a get-it-done now start-up environment.- Proven track record of growing accounts by forging a strong relationship with clients, understanding their objectives and recommending best strategies.- Effective time management skills - ability to prioritize and meet deadlines.- Self-starter - able to tackle new clients or territories with little guidance.- Quick learner - able to rapidly grasp new technology and product change.
LI-DM1
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