Digital Marketing Manager

**Marketing and Communications**

**Brisbane**

**Full Time**

**Icon Group**

Icon Group has a track record of continued business success through brave and focused leadership decisions and the commitment of more than 3,000 employees company wide. Being Australia’s largest dedicated cancer care provider, we’ve expanded globally into Singapore, Mainland China, Hong Kong and New Zealand. We bring together all aspects of quality cancer care, including medical oncology, radiation oncology, haematology, pharmacy and chemotherapy compounding to deliver a true end-to-end seamless service for cancer patients internationally.

And we’re built on a strong but simple mission - to deliver the best care possible, to as many people as possible, as close to home as possible.

As we continue to grow, what we do matters to more and more people every day. Each role at Icon holds a strong contribution to the care provided. And when you choose a career with Icon, you help change people’s lives for the better.

**At Icon, You Can**
Joining our wider Marketing and Communication team, this is a newly created role for a
**Digital Marketing Manager** on a
**permanent full-time** basis based in
**South Brisbane **(right next to Southbank). This is an exciting time to contribute to a private healthcare organisation that has grown exponentially in the past few years and continues to grow internationally. Reporting into the Head of Digital Marketing, you will play a critical role in developing and driving digital experience, growth and engagement across the various Icon Group brands and divisions.

**In return for your commitment and dedication, we offer**
- Flexible work arrangements, including 2 days work from home, compressed work weeks, varying start-finish times and so much more
- Access to novated lease options via our partner RemServ
- Discounts and cashback on hundreds of brands through our internal ignite app
- Access to paid parental leave and the ability to purchase annual leave
- An inclusive workplace that values diversity and encourages growth and development
- Access to our Employee Assistance Program (EAP)
- An exciting environment where your input will matter

**Key parts of the job**
- Manage the execution of the Icon Group digital marketing strategy, aligning with the wider strategic business plan, and marketing and communication strategy
- Production and delivery of strategic digital campaigns, with the capacity to maintain a view of multiple campaigns across a national and international network, ensuring stakeholder relations, deadlines and budgets are maintained and optimised
- Develop and manage digital patient and referrer journeys within the MQL to SQL Framework
- Digital content strategy and persona mapping. Collaborate with cross-functional teams to develop content to address patient and business needs across the organisation
- Production and channel management of digital marketing platforms including paid search, and programmatic display, including continuous campaign optimisation, data analysis, and reporting.
- Manage paid social with a focus on growth and engagement
- Support future state operational and governance processes of marketing automation to deliver ongoing campaign execution and deployment relating to MarTech platforms
- Leverage data-driven insights and advanced reporting techniques for continuous campaign optimisation, data analysis, and reporting to optimise program costs, boost conversion rates, and provide clear visibility to the business
- Conduct copywriting, editing and proofreading; deliver written material at a high level for a diverse stakeholder group from various demographics, cultures, and levels of awareness
- Engage with external agencies, team members, Icon Group divisions and other internal stakeholders to meet digital objectives, deadlines, budgets and deliverables
- Digital innovation across future state digital marketing initiatives that align with business goals

**About you**
- Relevant tertiary or digital marketing qualifications
- Experience in a related role within a fast-paced team and customer-focused organisation or agency
- Excellent project management skills and experience in delivering multiple initiatives
- Experience planning and executing digital customer journeys working within the MQL to SQL Framework
- Experience using digital marketing platforms including Google Marketing platforms and Meta/Facebook Ads platforms
- High level of proficiency in Google Analytics, GA4 and other reporting platforms
- Technical knowledge of marketing automation platforms, their operation, and administration, CRM and data analytics
- Adobe experience Cloud, Marketo, Hubspot or similar
- Proficiency in Microsoft Office and task management software

**Excited to join us and help change people’s lives for the better?**

**At Icon, You Can.