Digital Insights Analyst
4 days ago
We’re an exciting new digital enterprise with big ideas, supporting some of Australia’s most trusted and iconic brands focussed on making lives better for people all around Australia. We’re well on our way towards bringing the best of digital and data possibilities together to create more personalised shopping experiences for customers across our retail brands. Why? Because we want to make life more effortless for all Australians.
We’re continuing to bring the best talent and skills under one roof, working together and across disciplines to build amazing experiences for our customers. We continuously feed off each other’s insights, talents and capabilities, because we are a business that thrives on open collaboration and a shared vision of positive, fun and rewarding experiences.
**In this role, you'll get to**
- Present and use storytelling to translate data and customer activity into meaningful customer insights to help influence change across varying levels of management
- Analyse onsite performance and deliver actionable insights to optimise customer experience
- Work with stakeholders within the Customer team collating reporting and insights from digital data
- Work with our Digital Analytics Lead to understand website and app implementation
- Support ongoing weekly insights for our Chief Customer Officer, collating measurement of impact from Marketing activity and CX improvements.
- Evaluate site performance with ongoing analysis of web data
- Managing the reporting and trends of key initiatives
- Assist in providing analysis, insights and recommendations to stakeholders across the business in regard to the performance of their digital assets and marketing campaigns
- Track and identify competitors’ responses to changing market trends
- Analyse campaign performance and deliver actionable insights to optimise campaign strategy and increase ROI
**To shine on day one, what you need to have**:
- 1-3 years experience with a digital analytics tool e.g. Google Analytics or Adobe Analytics
- Market Analytics or business data intelligence experience (2+ years)
- A demonstrated understanding of marketing research data and analytics methods and tools
- Experience working within agile and lean methodologies
- The ability to draw conclusions and makes recommendations based on digital data
- The ability to present and use storytelling to translate data and customer activity into meaningful customer insights to help influence change across varying levels of management
**It's a bonus, but not required, if you have**:
- Exposure in a large complex data environment
- Well developed information synthesising skills
- Past experience in the development of dashboards to surface data in a meaningful format
**Why OneDigital?**
- Working in a community of industry-leading innovators with a diverse and deep set of skills and experience, you will learn, collaborate, and co-create to achieve great things.
- You’ll have ownership of your role, which will allow you to find the right balance between stretch and sustainability, work, and life.
- Culture of comradery and collaboration - OneTeam
- Plus, all the tools and learning you need, the tone is set for you to shine and succeed.
- We know that diversity fosters greater innovation and better customer connection, so we strive to create a team where everyone feels like they belong. We support diversity, inclusion and we are a gender-neutral organisation. We celebrate individuals at their core, so they shine to their best.
**Team Benefits - just to name a few**
To support you at work, what you value in life and in the community, our team member benefits include:
- Access to the latest technologies
- An annual budget for your learning and development (this includes learning of your choice, certifications and more)
- Extended parental leave (16 weeks for primary carers), and paid volunteer days
- Flexible working - we balance working together with working flexibly
- People-focussed culture that celebrates achievements big and small
- Oh, and did I mention paid subscriptions and discount cards.
**Next steps
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