Marketing Manager

Blu Sky Care is a person-centred, NDIS-registered disability support service dedicated to empowering our clients and bringing positivity to their lives. We go above and beyond to provide the highest quality of care and support. We are seeking a dynamic and results-driven **Marketing Manager** to lead our brand into its next phase of growth, ensuring our essential services reach every person who needs them.

**Marketing Manager: Driving Inclusive Growth & Compassionate Branding**

As the **Marketing Manager**, you will be the core driver of our corporate marketing strategy, working to significantly enhance our **brand visibility** within the disability sector, drive **NDIS participant engagement**, and **accelerate growth** of our compassionate support services. You will lead and inspire a creative team while ensuring every campaign reflects **Blu Sky Care's compassionate values** and positioning as a trusted disability support provider.

**Key Responsibilities**

**Strategic Planning & Advisory in the Disability Sector**
- **Corporate Strategy Design**: Design and implement high-level, corporate-wide marketing strategies and ongoing campaigns to support Blu Sky Care's key business goals, focusing on **NDIS market penetration** and service uptake.
- **Planning & Development**: Plan, develop, and organise advertising policies and campaigns to directly support service enrolment and drive growth, specifically targeting NDIS participants and their families/carers.
- **Executive Consulting**: Advise executives and leadership on marketing strategies and campaigns to reach target NDIS participant demographics, creating **service awareness** and effectively promoting the attributes of our high-quality home and disability support services.
- **Marketing Guidance**: Advise on all elements of marketing such as service mix, pricing (aligned with NDIS price guides), promotion, and participant referral/onboarding channels.
- **Growth Support**: Support business growth and expansion through the preparation and execution of marketing objectives, policies, and programs, ensuring compliance with NDIS guidelines where applicable.

**Market Research & Participant Needs Analysis**
- **Consumer Insight**: Analyse data regarding **NDIS participant patterns and preferences**, interpreting and predicting current and future trends in disability support needs and the competitive landscape.
- **Demand Forecasting**: Research potential demand and market characteristics for new goods and support services (e.g., complex care, community participation), and collect and analyse NDIS and statistical information.
- **Market Opportunity**: Commission and undertake market research to **identify opportunities** for new and existing support services that align with participant goals and NDIS funding.

**Creative Leadership & Mission-Driven Execution**
- **Creative Team Leadership**: Lead, mentor, and inspire the creative team, fostering a collaborative, innovative, and **values-driven culture** by setting clear goals and monitoring performance.
- **Brand Guardian**: Monitor and supervise **brand integrity** across all marketing channels, ensuring consistent, **respectful, and person-centred messaging** and visual identity that effectively represents Blu Sky Care's mission of bringing joy and laughter to clients.
- **Campaign Coordination**: Coordinate production of campaigns (digital content, brochures, community partnerships) involving specialised activities, such as copywriting, media scripting, and community placement, within time and budget constraints.
- **Multi-Channel Execution**: Assist in planning and executing comprehensive, multi-channel marketing campaigns (including social media, community events, and referral networks) aligned with company goals.
- **Digital Content Management**: Create and manage **engaging, accessible, and informative content** across all social media platforms to significantly increase audience engagement and community building among the disability community and support network.

**Performance & Reporting**
- **Performance Analytics**: Monitor and report on the **performance of all marketing campaigns** (e.g., lead generation, service sign-ups, website traffic from relevant audiences) using essential tools like Google Analytics and the Meta Business Suite, providing data-driven insights and recommendations for continuous improvement.

**Essential Qualifications & Skills**

**Qualifications**:

- A **Bachelor's Degree** in Business, Marketing, Communications, or a related associated area is mandatory, with a minimum of 1 years experience.

This is more than a marketing job—it's an opportunity to use your high-level strategic skills to genuinely transform lives and strengthen our community. You will be joining a diverse, energetic, and positive team committed to providing quality support with **respect, dignity, and choice.**

Please submit your resume and a cover letter detailing your experience in corporate strate