Marketing Manager

We’re looking for an experienced and strategic **Marketing Manage**r to lead the evolution of our customer journeys across WA Cricket’s key products, including the Perth Scorchers and WACA Ground. You’ll steer data driven marketing strategies, shape customer experiences, and lead integrated campaigns in partnership with our Communications and Digital teams. With responsibility for marketing budgets, event experiences, and a high performing team, this is your chance to make a real impact on customer loyalty, game attendance, and lifetime value—while proudly representing our brands.

**How you’ll make an impact**
- Develop and deliver marketing strategies and campaigns to retain and grow key customer groups across traditional and digital platforms.
- Lead the development and ongoing iteration of customer journeys across key products with a focus on the consideration and acquisition phases (collaborating with other departments on the engagement and retention phases).
- Direct the development and delivery of key customer experience engagement strategies.
- Use data to iterate the customer journeys and optimise the engagement and retention resulting in high NPS, increased game attendance, increased repurchase ultimately resulting in a higher customer life-time value.
- Maintain brand consistency, working closely with the Communications and Digital Teams to ensure a coordinated approach to identity and messaging.
- Control marketing budget to drive economies of scale production and placement for all marketing programs.
- Ensure the event experience across Perth Scorchers match days and premium and Membership products align with brand experience and strategic purpose.
- Represent WA Cricket and Perth Scorchers at nominated games, events and functions upon reasonable request.
- Provide leadership and management to direct reports.

**A great fit for this role looks like**
- A relevant tertiary degree
- 5+ years marketing experience
- Knowledge of customer acquisition and retention through marketing and driving high NPS scores
- Innovative thinker with a demonstrated ability to develop and deliver above and below the line marketing plans
- Experience in working with CRM, CMS and EDM tools
- Project management skills
- Demonstratable skills in creating and implementing customer journeys
- Relationship building skills
- Strong written and verbal skills

**Here’s what you can look forward to**

Our people benefits include Membership passes to all cricket games at the WACA Ground and at Optus Stadium, onsite gym access, Birthday Leave, salary packaging, employee recognition program, discounts on cricket merchandise, corporate health insurance discount, corporate partner discounts, flexible work arrangements, professional development opportunities and more

**A little bit about us**

At WA Cricket we aim to be leaders in Australian sport and pride ourselves on developing inspiring players, creating a fun and inclusive community and delivering social outcomes through cricket. The iconic WACA Ground is home to the Perth Scorchers, WA Men’s and Women’s Teams and the WA Cricket Foundation.

**Our culture**

At WA Cricket we are committed to nurturing a diverse and inclusive workforce and offer equal opportunities to all. At WA Cricket we embrace diversity in gender, age, ethnicity, disability, religion and sexual orientation. We are committed to providing a safe environment for children across Australian Cricket. We also believe that embracing flexibility is a smarter way of working. We measure ourselves on our values of Excellence, Collaboration, Inclusion and Celebration.

**Want to join our team?**

If you feel this role is for you, we would love to hear from you Please submit your resume and cover letter outlining your relevant experience by **11 July 2025**.