CRM Marketing Manager

**We are together creators**

At BWS, we're big, but we're part of something much bigger. We are in good company alongside Dan Murphy's, ALH Hotels, Pinnacle Drinks (and more) within Endeavour Group. Together we create the moments that bring millions of people together. And together, we have more fun, create more opportunities, and score a lot more goals.

Whether it's a Beer, Wine or Spirits (or something zero-alc), at BWS, we do drinks your way. We're proud to say that we're the biggest and funnest retailer in Australia (and maybe even the whole Southern Hemisphere). We have over 1400 stores in 1400 local communities across Australia, and with a market-leading app, we have a store in everyone's (over the age of 18) pocket. Wherever you are, chances are, there is a BWS store just around the corner.

BWS could easily stand for Best-ever Work Situation. A community of over 10,500 Team Members, our Team is famous for being themselves and having fun. Together, we're on a mission to make every day fun for everyone. Sound good? Read on.

**The Opportunity**
If you want to be part of a dynamic and creative marketing team where you will work across all disciplines of digital then BWS is perfect for you. We pride ourselves on being a team of commercial marketers that drive innovation and business results. We care deeply about our team and focus on providing the right level of training and support to nurture and grow them into Australia’s most innovative and inspiring marketers. Join our team for this 13 month secondment opportunity

**As the Marketing Manager - CRM, you will**
Be responsible for the development and execution of multi-channel campaigns, from concept to execution. The role requires both operational excellence in delivery as well as a strategic vision. You will be working across the day to day of the business execution while improving our owned channel strategy.
In addition to:

- Develop, refine and drive the roadmap, strategy and guide delivery of the CRM program aligned to business goals through customer insight, segmentation, analytics and purchase behaviour.
- Seek ways to improve the customer journey and lead enhancement projects where necessary, with increasing emphasis on digital experience.
- Ensure creative and customer communications are clear, engaging, and always improving.
- Be the owner of CRM metrics - open rate, CTR, database health, purchase frequency, transaction value, first/second/multiple purchase behaviour, product purchase (pre and post) insight.
- Convert qualitative and quantitative data into prioritised testing and optimization.
- Creative evaluation and feedback, offer set up, campaign building, rigorous QA testing before live launch, customer service briefing, and results analysis.
- Continuously test and optimise lifecycle CRM campaigns, to derive insights into customer segment behaviour and maximise engagement and conversion in line with BWS strategic outcomes
- Develop innovative dynamic content, lifecycle trigger programs, and campaigns across different direct comms channels
- Work closely with Woolworths Everyday Rewards to maximise our loyalty partnership and the overall customer experience

**About you**
To be a successful Marketing Manager - CRM, in addition to proven experience in digital marketing, you will also be a natural communicator with the ability to build strong relationships with a wide variety of internal stakeholders. You have the ability to work under pressure, multitask and meet deadlines and have strong commercial acumen. With your strong leadership qualities, and ability to guide your team towards achieving ensure that the CRM strategy is constantly evolving and improving.
In addition to:

- Marketing experience - ideally in CRM/ Lifecycle space
- CRM and automation marketing experience - preferably utilizing Responsys
- HTML experience is desirable
- Deep knowledge and understanding of owned channel comms strategies
- Understanding of ever evolving Martech landscape and how best to orchestrate campaigns across channels
- Extensive experience in running A/B and multivariate testing
- Can motivate and build capabilities in a team.
- A keen eye for creative details and attention to detail

**The perks are good too**
- You will join an unboring Team with a strong people culture.
- An exclusive discount card for BWS, Dan Murphy's, Woolworths, Big W and other Endeavour Group brands, including our ALH pubs.
- Generous discounts on products from our Pinnacle Partners, including Chapel Hill, Krondorf, Cat Amongst the Pigeons, Zytho Brewing, Colossal Brewing, Dubliner and much more.
- Exclusive Team Member offers on new and featured products.
- Monthly meeting-free days.
- Endeavour Wellbeing Support, our EAP service, offers critical incident support, career, conflict, nutrition and lifestyle, money, family, legal and employee assistance.
- Opportunities to grow your career with BWS and Endeavour Group (we do more than sell drinks, we also make wine,