Digital Marketing Coordinator

4 days ago

St Kilda, Australia Laneway Education Full time

**Job Title - Digital Marketing Coordinator**

**Laneway Education**

**Location: Melbourne VIC, Australia**

**Salary: $75,000 per annum + 11.5% Superannuation**

**About Us**:
Laneway is a Registered Training Organisation (RTO) that specialises in education in Entrepreneurship and Innovation, Information Technology, Project Management, Leadership and Management, and Marketing and Communications. We prioritise high-quality education by discarding traditional classroom rules and encouraging students to engage creatively with real-world problems and opportunities. Our goal is to transform students into lifelong learners who actively participate in their own education. Through our unique teaching methodology, which combines project-based learning, design thinking, and networking, we emphasize real-world outcomes, business innovation, and industry engagement.

**Role Overview**:
The Digital Marketing Coordinator will be responsible for developing, executing, and managing marketing campaigns to increase brand awareness, drive customer engagement, and generate leads. This role requires a strategic thinker with a strong understanding of digital and traditional marketing channels.

**Key responsibilities**:

- Digital Marketing: Implement and optimise digital marketing strategies including SEO, SEM, PPC and social media advertising.
- Analytics: Monitor and analyse campaign performance using tools such as Google Analytics and Social Media Insights. Generate reports and make data-driven recommendations for improvement. Provide regular reports to key divisional management and stakeholders.
- Brand management: Ensure consistency of brand messaging and visuals across all marketing channels. Project management, including budget management, task prioritisation and time management.
- Collaboration: Work closely with internal teams including sales, product development and design to align marketing strategies with business objectives. Collaborate internally to deliver sector-based campaigns, ensuring they meet sector and business needs, brand and strategic objectives.
- Budget management: Assist in managing the marketing budget, ensuring efficient allocation of resources and tracking expenditure.
- Event coordination: Plan and execute marketing events, including trade shows, webinars and promotional activities.

**Requirements**:

- Education: Bachelor's or Master's degree in marketing, business, communications or related field.
- Experience: At least 2-3 years' experience in a marketing role, preferably in a similar industry.
- Skills: Strong understanding of marketing principles and best practices, knowledge of digital marketing tools and platforms, excellent communication and writing skills, and a creative mindset.
- Analytical skills: Ability to analyse data and derive actionable insights to optimise marketing performance.
- Team Player: Proven ability to work effectively in a collaborative environment and manage multiple projects simultaneously.
- Adaptability: Flexible and able to adapt to changing priorities and emerging trends in the marketing landscape.

**Benefits**:

- Competitive salary
- Opportunity for career growth and development
- Supportive and inclusive culture.

**How to apply**:
Pay: $75,000.00 per year

Work Location: In person

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