Content Marketing Executive

4 days ago

St Kilda, Australia The Hassett Group Full time

Full-time, perm position. Salary circa $75k + super.
- Office located in St Kilda with WFH flex.
- Marketing experience within hospitality or tourism industry is essential.

**ABOUT OUR CLIENT & THE ROLE**:
Our client's company stands at the forefront of Victoria's premium hospitality landscape, boasting a diverse portfolio of acclaimed venues. From scenic vineyards to the inner suburbs of Melbourne, they are dedicated to delivering unparalleled and memorable experiences, consistently setting new standards in the realm of hospitality throughout Victoria.

Due to ongoing growth across our client's portfolio of diverse brands, they require a creative Content Marketing Executive, with a passion for fine dining and travel to develop & drive content marketing strategies.

**RESPONSIBILITIES**
- Spearheading creative content strategies that elevate the unique offerings of our client's venues across both digital and offline platforms;
- Taking charge of imaginative marketing initiatives to bring the venues to life through captivating content and engaging the target audience;
- Tracking and analysing performance data, driving continuous improvement in future content planning;
- Brief and coordinate a dynamic team of content specialists, photographer and graphic designers, ensuring a harmonious blend of creativity and consistency in every project;
- Developing paid and owned media strategies, with a strong focus on SEO, to enhance the visibility and reach of our client's venues;
- Contributing to the optimization of their online presence through handling of marketing automation, landing pages, website, blog, and EDM with an emphasis on top-notch content and design;
- Collaborating with the marketing team to develop compelling collateral for various channels, maintaining the high standard of our client's brands through regular site visits and immersive experiences.

**SKILLS & EXPERTISE**:

- 2-4 years' experience in social media, paid media marketing or content roles, within the hospitality, food, or travel industry, showcasing an understanding of the fast-pace and changing dynamics in these sectors;
- Proficient in leveraging social media analytics tools and Google Analytics;
- Tertiary qualifications in Communications, Marketing, PR, or related fields, providing a strong foundation for strategic content development;
- Demonstrated ability to connect with and engage target audiences through building & nurturing online communities;
- Proven experience in planning and executing paid media strategies;
- Strong attention to detail and the ability to write effectively for different audiences;
- Excellent time management and organizational skills.

**BENEFITS**
- Join a tight-knit, dynamic team where collaboration is not just encouraged but celebrated;
- Continuous learning and growth opportunities, as a key player in the marketing team, you'll have access to training, mentorship, and resources to enhance your skills;
- Hybrid working arrangements.

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