Digital Marketing Sme

**Develop integrated digital marketing plans for key retail initiatives for the Residential & SME markets (B2C & B2B).**:

- **Co-ordinate digital campaigns with Above the Line advertising campaigns.**:

- **Based in Southbank, Melbourne CBD, modern offices with Yarra views**

**About Alinta Energy**:
**At Alinta Energy, we’re constantly striving to do better. Whether it’s lowering customers costs, providing world class local service or sustainable energy, our aim is to be better. And to keep getting better day after day. Better for our customers. Better for Australia. And better for our environment.**

We’re a leading Australian utility with an owned and contracted generation portfolio of 3,000MW, over 1 million combined electricity and gas retail customers, and around 1,000 employees across Australia and New Zealand. Supplying energy in Australia for over 20 years, today we’re a vertically integrated energy company providing generation, retail and wholesale supply of gas and electricity across Australia. We support the development of renewable energy generation and offer local customer service through support hubs in Perth, Western Australia and Morwell in Victoria.

**Our Culture**:
It’s an exciting time to become a part of our growing team at Alinta Energy. Our people are our greatest asset and we’re committed to a culture that’s focussed on being better at providing great service externally and internally. An organisation where people truly matter. That’s better.

**About the role**:
We are looking for an experienced Digital Marketing SME to join our Retail Solutions team in this full-time permanent position. Reporting to the Marketing Optimisation Strategist and the East Coast Marketing Manager. The main purpose of this role is to support the delivery of digital marketing campaigns and communication strategies for Alinta Energy across the East Coast of Australia.

**Duties**:

- Develop integrated digital marketing plans for key retail initiatives for the Residential & SME markets (B2C & B2B).
- Co-ordinate digital campaigns with Above the Line advertising campaigns.
- Work closely and in partnership with creative agencies, media agencies, copywriters’ designers and printers to deliver successful end to end campaigns.
- Collaborating with copywriters to produce content for campaign landing pages and paid digital channels like native, social, SEO link building, affiliate campaigns, influencer & referral programmes

**Skills and experience**:

- Experience in a Digital marketing role or similar. Client or agency side.
- Experience in market analysis including preparation of market profiles, category performance, trends and opportunities, competitor and customer profiles and market segmentation.
- Solid understanding of digital marketing solutions and channels - including the production process, technologies that support these solutions.
- Detailed and thorough understanding of online metrics and knowledge of various digital marketing and analytics technologies. In particular Google Analytics and Campaign Performance Data.

This is a great opportunity for an Digital Marketing SME who is looking to work in a high performing team in a supportive, welcoming and professional environment. You will work with a high performing team of marketing professionals, and our agency partners to develop & maintain a digital marketing plan that enhances Alinta Energy’s brand positioning,

**Benefits**:

- Hybrid working arrangements for most roles, combining office-based and work from home
- Staff energy discount offer (where products are available)
- Generous employee referral bonus
- Salary Packaging options
- Paid community volunteer leave
- Access to LinkedIn learning
- Discount program for a range of products and services
- 14 weeks of fully paid parental leave
- Company paid salary continuance insurance
- Ability to purchase additional leave
- Modern offices with free snacks, drinks and coffee

Let’s spread the positive energy together

Alinta Energy is a **Circle Back Initiative** employer - we commit to respond to every applicant.

**How to apply**: