Specialist, Social Media and Content

Social Media and Content Producer/Specialist

READY FOR ANYTHING

At IAG, we live and work by our purpose to make your world a safer place. We are motivated by a unique culture that celebrates honesty, creativity, empathy, equity and collaboration. We call it the IAG way, and it means we all share a ‘ready for anything’ mindset that sets the tone for positive actions and positive outcomes. We put heart into everything we do which guides us to create amazing things for our customers, our people and our communities.

As the largest general insurance group in Australia and New Zealand, we own some of the region’s most trusted brands, including NRMA Insurance, CGU, SGIO, SGIC and WFI. We are ready for anything.
- Permanent Opportunity
- Location
- Sydney CBD

We’re looking for a standout Social Media & Content Specialist to join our multi award winning team. As an integral member of the Social Media & Content Team you will lead and launch campaigns end-to-end from planning to execution. Communication is key to this role, and you should be confident in presenting ideas and leading projects.

This new and exciting role requires exceptional organisational skills, delivering best-in-class content that generates and drives engagement for our brands and customers. You will have a solid understanding of the production process and always be looking for new and innovative ways to turn up. You should be able to think on your feet, problem solve and collaborate within our team as well as with external agencies. This role will work across IAG core brands, including NRMA Insurance.

Key Responsibilities
- Reporting to the Manager of Content & Editorial you will be responsible for leading campaign implementation end-to-end for IAG brands (NRMA Insurance) on social media platforms and content more broadly, you will develop a deep understanding of the tone, audiences, and communication messages for our brands
- You will work closely with the Team Lead Social Media and content and follow brand campaigns to create and manage content fit for platform
- You will work with the brand team, agency partners and internal stakeholders to create messaging that delivers on strategic marketing priorities and messages throughout the year
- Manage freelancers, external agencies and creative partners to produce content

Skills & Experience
- You must have an understanding of social content and project management
- You must have experience in managing social media platforms including but not limited to Facebook and Instagram
- You must have experience in leading projects or campaigns and the ability to work cross functionally
- You must possess a degree in a media, communication or recognised related field
- A proven track record for producing content that delivers high engagement and business results
- You must have an understanding of social ad campaign management within Facebook Business Manager and audience targeting
- 5+ years’ experience in content roles in agency or client is desirable
- Curiosity and keen eye for strong creative and copy that will engage
- Ability to know what great content is and push back on suppliers or creatives until the content is fit for platform to publish
- Leading and negotiation skills essential in content production and management

Ready for anything? Let’s talk.

IAG rewards and recognises its people with generous benefits, career development opportunities and real work-life balance. Employees also enjoy 13% superannuation, up to 50% insurance discounts, flexible work and leave options, generous parental leave and return to work programs, various corporate partner discounts and a people-focused culture that celebrates achievements big and small.

IAG has committed to the reconciliation movement in Australia for First Nations people and focus on providing a safe and supportive work environment for all our employees. More information on our Reconciliation Action Plan can be found on our company website.